Snowflake and Salesforce Integration Takes Customer Personalisation to Next Level

Snowflake and Salesforce have extended their existing partnership by integrating Salesforce’s customer data platform (CDP) with Snowflake’s data cloud. The integration allows customers to share data in real time between Salesforce and Snowflake, minimising the risks and costs of traditional data synchronisation methods. The integration will be available in pilot mode in autumn 2022, and...

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