Selling in the ‘new normal’ By Bob Etherington. Managing Director, SpokenWord Ltd

Whenever you talk to those who sell products and services in the financial sector, the current strategy can often be summed up as ‘waiting for the good times to come back…one day’. The golden days of booming markets, global expansion and Greenspan’s famous ‘irrational exuberance’. All the things that were going to go on forever...

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