Broadridge Financial Solutions has appointed David Fellah as Vice President of AI Trading Solutions and Alix Jules as AI Business Transformation Leader, both reporting to Roger Burkhardt, Enterprise Head of AI and Data and CTO of Capital Markets. Based in New York, Fellah will focus on developing AI and analytics-based trading solutions to enhance client strategies and reduce costs. Fellah brings three decades of experience in trading technology and quantitative research, with prior roles at Instinet, ITG, and J.P. Morgan.
“David brings a holistic understanding of the financial and technological considerations that front-office traders face,” said Burkhardt. “His experience and success underscore our commitment to investing in AI-powered innovations that deliver meaningful and differential value to global markets.”
Alix Jules, who also joins Broadridge in New York, will lead the transformation strategy to improve productivity and streamline operations through GenAI and digital tools. Previously with Google, IBM, and Verizon Business, Jules brings expertise in implementing AI-driven operational efficiencies. These appointments support Broadridge’s expanding portfolio of AI-powered innovations, including BondGPT, OpsGPT, and Tradeverse, aimed at delivering enhanced data and AI solutions to clients in capital markets.
“We are excited to have Alix join Broadridge where we are dedicated to leveraging AI to better serve our clients, empower our staff and drive efficiency in operations,” commented Burkhardt. “Alix’s background in digital and AI driven transformations brings invaluable “hands on” expertise to our business and operations teams as they transform the ways in which we service our clients and meet the needs of the financial services industry. He brings deep and practical understanding of both the human and technical elements of business transformations.”
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