Purple Group has launched Hello Purple, a fintech infrastructure platform designed to simplify the development and launch of financial products by providing access to technology and regulated financial capabilities.
Built on infrastructure developed across Purple Group’s existing fintech businesses, the platform brings together services spanning payments, trading and embedded finance. It targets entrepreneurs, developers and companies that would otherwise need to integrate multiple technology and payments providers and navigate potentially lengthy regulatory processes.
The platform is intended to give users access to financial infrastructure and capabilities that have traditionally required significant investment and specialist expertise, potentially reducing the barriers to bringing new fintech products to market. Alongside the infrastructure platform, Hello Purple will publish research into agentic finance, including testing of development tools, case studies of products built using the platform and analysis of the emerging ecosystem.
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