About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Itarle Forges Algo Distribution Deal with Celer Technologies

Subscribe to our newsletter

By Zoe Schiff

Itarle, a global provider of white labeled, multi-asset algo trading and smart order routing capabilities, has signed a distribution agreement with London-based Celer Technologies. The arrangement is part of Itarle’s strategy of partnering with leading order and execution management systems.

Under the terms of the deal, Itarle will release new algorithms through Celer’s multi-asset OMS and EMS platform, creating a new channel for adding to the more than 70 financial institutions that currently make use of its private-label trading strategies.

According to Paul Lynch, CEO of Itarle remarked, “Cultivating new relationships with the leading OMS and EMS providers is a logical extension to our services… Our clients will benefit from access to an extended range of markets and additional asset classes through the advanced platform that Celer provides.”

Itarle offers its quantitative trading strategies to sell-side clients only, eliminating potential conflict of interest from maintaining customers on both sides, and minimizing the potential for information leakage.

Ben Cuthbert, CEO of Celer, meanwhile reckons the deal with Itarle “will further extend the trading efficiencies offered through Celer.” Celer’s Fund-in-a-Box offering helps startup hedge funds and execution-only brokers create the kind of electronic trading functionality that allows them to compete with established players.

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: From 24/7 to Event-Driven: Engineering the Next-Generation Exchange Platform

Date: 28 April 2026 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes What digital asset and prediction markets are teaching traditional exchanges about availability, agility and time-to-market. New market structures and regulatory changes are forcing exchange operators to rethink the foundations of their technology stacks. Digital asset exchanges, prediction markets and...

BLOG

Why Do We Disagree? How AI Solves One of Post-Trade’s Most Persistent Challenges

By Carl Thornberg, head of optimisation and analytics technology, OSTTRA. In post-trade operations, most problems are not caused by outright errors, they are caused by ambiguity. Trades that look different but are not wrong. Valuations that diverge for valid reasons. Numbers that do not line up, even though nothing has actually gone awry. At scale,...

EVENT

TEST Event page 2

Now in its 15th year the TradingTech Summit London brings together the European trading technology capital markets industry and examines the latest changes and innovations in trading technology and explores how technology is being deployed to create an edge in sell side and buy side capital markets financial institutions.

GUIDE

Applications of Reference Data to the Middle Office

Increasing volumes and the complexity of reference data in the post-crisis environment have left the middle office struggling to meet the requirements of the current market order. Middle office functions must therefore be robust enough to be able to deal with the spectre of globalisation, an increase in the use of esoteric security types and...