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Coinbase Appoints Builder Witoff as CTO

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Digital asset platform provider Coinbase has a new CTO in Rob Witoff, a veteran technology builder who originally joined the company in 2014 and then rejoined in 2024. Witoff says that in 2009 he got “hooked on Bitcoin empowering builders with programmable money” and that as CTO his goal is to make Coinbase “the best place in the world to build.”

During his first stint at Coinbase, Witoff held roles related to infrastructure and security. He left Coinbase in 2017 and later co-founded a startup called Unit 410, which focused on crypto cold storage and staking. Unit 410 was acquired by Coinbase in 2024 and Witoff rejoined the company as Head of Platform.

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