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Broadridge Appoints New AI Leader for Internal Operations

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Artificial intelligence (AI) specialist Alix Jules has been appointed to lead Broadridge Financial Solutions’ AI business transformation unit at its New York headquarters.

Jules will be responsible for improving efficiency and productivity at the FinTech provider. With a track record in leading AI-linked initiatives at Google, IBM and Verizon Business, Jules’ experience makes him a good fit for Broardridge’s internal operations, said head of AI Roger Burkhardt.

“Alix’s background in digital- and AI-driven transformations brings invaluable ‘hands on’ expertise to our business and operations teams as they transform the ways in which we service our clients and meet the needs of the financial services industry,” Burkhardt said in a statement. “He brings deep and practical understanding of both the human and technical elements of business transformations.”

Broadridge has launched several generative AI-focussed products, including BondGPT, OpsGPT and Tradeverse.

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