Appital, the equity markets technology solution vendor, has appointed Matthew Jefford, an experienced equity markets specialist, as Business Development Executive. Jefford will help accelerate Appital’s growth strategy, specifically working with the asset management community to deepen platform liquidity, and support the firm’s mission to bring innovation and automation to equity markets.
Jefford brings over 30 years of experience working in the global financial markets. Prior to joining Appital, he was Electronic Sales Trader at ICAP and previously worked with Liquidnet, Bloomberg Tradebook and Instinet on Sales, Electronic and Automated Trading, covering clients in the EMEA region.
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