Following the release of a new version of its flagship solution, dn:Director, in February, Datanomic has added yet another arrow to its quiver via the integration of its solution with Oracle’s Siebel Customer Relationship Management (CRM) solution. The move is part of the Oracle Integration Initiative and is aimed at allowing Oracle Siebel customers to directly address data quality issues in their CRM systems using Datanomic’s enterprise data management (EDM) offering, says Jonathan Pell, CEO of the vendor.
“The majority of performance problems associated with CRM systems are not the result of missing or flawed system functionality, but are in fact due to errors in the data powering the system – duplicate records, missing data, data formatting errors, and names entered in multiple forms and so on,” claims Pell.
The integration has been carried out via the creation of a Datanomic Siebel Connector, which links the two solutions. “Many CRM systems are geared toward fast data capture rather than complete and accurate data capture. This leads to problems when the data is used for relationship management, new marketing promotions, business intelligence, and other business processes. By integrating with Oracle’s Siebel CRM, we are empowering customers to identify and correct deficiencies in their data to improve the overall value of their data assets,” Pell continues.
The Oracle Application Integration Initiative is aimed at allowing customers to benefit from faster and more efficient connectivity between Oracle’s solutions and those from the vendors in the Oracle PartnerNetwork. It involves a validation process for these integration connectors with third party software solutions aimed at assessing their soundness and viability, says the vendor.
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