LexisNexis Risk Solutions Offers Insurance Providers Ability to Identify ‘New’ from ‘Known’ Customers

LexisNexis Risk Solutions has extended the use of its proprietary identifier, LexID, to help Insurance providers identify genuinely ‘new’ from ‘known’ customers at the point of quote and start to build a single customer view to help support communication, pricing and retention strategies. While LexID for Insurance is already being used to build a single customer view of existing customers, this latest development ensures customers applying for a new business quote are quickly distinguished as being new to the business and are assigned a unique LexID number that can form the basis for building a more comprehensive single customer view.