Bloomberg Launches Alternative Data Function, ALTD < GO >

Bloomberg has introduced a new alternative data function, ALTD <GO>, offering customers an early read on company performance, side-by-side with traditional fundamental data on the Bloomberg Terminal. Through ALTD <GO>, users can incorporate consumer transaction data analytics, location analytics and other types of alternative data into their research workflows.

The flagship data analytics source for ALTD <GO> is Bloomberg Second Measure, which uses aggregated analytics from billions of credit card and debit card purchases to provide near real-time consumer transaction insights on over 300 public tickers. ALTD <GO> also includes location analytics data from Placer.ai, which analyses foot traffic data from tens of millions of mobile devices, applying machine learning and AI algorithms to make estimations on visits to retail locations across the US.