Compliance and lending software provider Abrigo has acquired 360 View, incorporating the London-based company’s customer relationship management and marketing automation tools.
The acquisition follows a series of investments by the company, which serves financial institutions, to integrate customer data with risk management and lending solutions.
Raleigh, North Carolina-based Abrigo’s chief executive Jay Blandford said that the 360 View capabilities would transform customer data into actionable intelligence.
“Financial institutions are looking for smarter, more practical ways to grow,” Blandford said. “These capabilities will build on our holistic approach to data analytics – an important part of our corporate strategy – to better serve customers in an increasingly competitive banking market. Together, we will help banks and credit unions move from fragmented data to a cohesive approach and measurable results.”
The modular platform includes referral tracking, automated onboarding and portfolio-level profitability insights.
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