About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Ex-HSBC EDM Head Hinds Joins Credit Suisse as Programme Manager for Reference Data

Subscribe to our newsletter

Following her exit from HSBC at the start of this year, data management champion and regular FIMA speaker Sally Hinds has resurfaced as Credit Suisse’s new manager in charge of running the firm’s global reference data governance programme. At HSBC she spent more than four years as global head of EDM of the bank’s Global Banking & Markets division and will likely use her experience of getting senior management buy in to data projects in her new role at Credit Suisse.

Hinds is in fact returning to Credit Suisse, as she was previously communications and market data manager at Credit Suisse First Boston Securities for three years, between 1989 and 1992. This time however, her role will require her to tackle the overall reference data challenge. The bank has been rationalising its vendor data over the last year or so and Hinds will likely join Julia Mariasova, strategy development manager at Credit Suisse, in her endeavours to improve data governance, bring down costs and improve efficiency.

In Hinds’ most recent role, however, she was charged with heading the EDM team at HSBC’s investment bank, including both market data and data operations. She joined the bank back in 2005 as global head of market data technology, after working as a consultant at Capco. In mid-2006 she assumed responsibility for the bank’s instrument reference data and then in January 2007 was appointed global head of EDM for both the investment bank and for HSBC overall. She was therefore in charge of static data maintenance for the investment banking division of HSBC and market data for the entire HSBC group.

Over the last couple of years, Hinds has been engaged in putting into practice the bank’s One HSBC programme, which involved the rationalisation of the group’s various EDM teams to bring together support for all of the various divisions of the bank into one central team. She will likely bring this experience to bear on her new role at Credit Suisse.

Prior to HSBC, Hinds was a managing principal at Capco for a year and the head of the data practice at another consulting firm, Buttonwood Tree Group, also for a year. She spent six years at data provider Reuters as head of its technology partnership programme. Prior to Reuters, Hinds was head of market data for Union Bank of Switzerland for three years. She began her financial services career as a marketing assistant at Dow Jones Telerate.

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: The ROI of Data Trust: Quantifying the Business Value of Data Observability

Date: 8 July 2026 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes Data is the fuel that keeps modern financial institutions’ motors running but if that data can’t be trusted then the decisions made based upon it, or the uses to which its put, will be compromised. That’s especially important for...

BLOG

Free from Fear and Lock-In – The Efficiency Jackpot Back-Offices in PE can Deliver

By Gareth Hewitt, Co-founder and CEO, LemonEdge. Private equity firms and fund administrators face heavier workloads and closer scrutiny than ever before, yet many back offices still run on systems built for a past era, when there was less expectation that services needed to be delivered quite as regularly. Teams recognise that sticking with these...

EVENT

TradingTech Summit London

Now in its 15th year the TradingTech Summit London brings together the European trading technology capital markets industry and examines the latest changes and innovations in trading technology and explores how technology is being deployed to create an edge in sell side and buy side capital markets financial institutions.

GUIDE

AI in Capital Markets Handbook 2026

AI adoption in capital markets has moved into a more disciplined phase. The priority is now controlled deployment: where AI can be used safely, where it can deliver measurable value, and how outputs can be governed, monitored and evidenced. The 2026 edition of the AI in Capital Markets Handbook examines how AI is being applied...