About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Consultants Greenbirch Aims to Guide Firms on Cloud Strategy

Subscribe to our newsletter

With the coronavirus pandemic having firmly fixed cloud on the agenda of trading technologists across the board, a group of London market consultants has launched Greenbirch, which is offering financial institutions guidance on their cloud strategies.

According to Alex Wolcough, the former Appbroker consultant behind the Greenbirch initiative, the company plans to help financial firms explore the applicability of cloud to their operating models, and where appropriate aid them as they realise their cloud strategy. This help could involve internal organisation, identification and procurement of fit for purpose cloud partners, and implementation of cloud infrastructure.

“In some cases, our involvement may be to help build the business case internally for moving to the cloud,” says Wolcough. While cloud may not be the optimal approach for some aspects of the trading business – such as ultra-low latency market access – business areas involving large sets of historical data, like analytics or FRTB compliance, may be better suited.

In each instance, Wolcough says, Greenbirch would review the client’s current set-up, assess the need for technology or data licenses in any target use-case, then advise on whether cloud is an appropriate solution, based on a comprehensive costing of the new infrastructure plus transformation.

Where appropriate, Greenbirch would then help clients take the conceptual use-case to production, acting as the catalyst for establishing commercial relationships with cloud providers, partnering with providers of key functionality and implementing the solution. Wolcough says Greenbirch can work with all major cloud hosting firms, including AWS, Google Cloud and Microsoft Azure.

The firm launched in February and is now working with several financial institutions on potential procurement projects.

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: Agility as Alpha: How Trading Infrastructure Determines Who Wins in Volatile Markets

Date: 21 May 2026 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes Tariff shocks, geopolitical realignment and macroeconomic regime shifts are redrawing the investment landscape faster than most firms’ technology stacks can keep up. For hedge funds and asset managers, the ability to move quickly into new asset classes, geographies or...

BLOG

FIX Trading Community Unveils Reforms to Boost European Markets

The FIX Trading Community has put forward a series of proposals aimed at enhancing the transparency and appeal of European capital markets. In a whitepaper titled “FIXing Europe – How the European Consolidated Tape can radically improve the image of European capital markets,” the industry association outlines four key reforms to address long-standing issues with...

EVENT

AI in Capital Markets Summit London

Now in its 3rd year, the AI in Capital Markets Summit returns with a focus on the practicalities of onboarding AI enterprise wide for business value creation. Whilst AI offers huge potential to revolutionise capital markets operations many are struggling to move beyond pilot phase to generate substantial value from AI.

GUIDE

High Performance Technologies for Trading

The highly specialised realm of high frequency trading without doubt is a great driver for a range of high performance technologies that are becoming essential tools for Wall Street. More so than the now somewhat pedestrian algorithmic trading and analytics/pricing applications that are usually cited as the reason that HPC is hitting the financial markets,...