About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Consultants Greenbirch Aims to Guide Firms on Cloud Strategy

Subscribe to our newsletter

With the coronavirus pandemic having firmly fixed cloud on the agenda of trading technologists across the board, a group of London market consultants has launched Greenbirch, which is offering financial institutions guidance on their cloud strategies.

According to Alex Wolcough, the former Appbroker consultant behind the Greenbirch initiative, the company plans to help financial firms explore the applicability of cloud to their operating models, and where appropriate aid them as they realise their cloud strategy. This help could involve internal organisation, identification and procurement of fit for purpose cloud partners, and implementation of cloud infrastructure.

“In some cases, our involvement may be to help build the business case internally for moving to the cloud,” says Wolcough. While cloud may not be the optimal approach for some aspects of the trading business – such as ultra-low latency market access – business areas involving large sets of historical data, like analytics or FRTB compliance, may be better suited.

In each instance, Wolcough says, Greenbirch would review the client’s current set-up, assess the need for technology or data licenses in any target use-case, then advise on whether cloud is an appropriate solution, based on a comprehensive costing of the new infrastructure plus transformation.

Where appropriate, Greenbirch would then help clients take the conceptual use-case to production, acting as the catalyst for establishing commercial relationships with cloud providers, partnering with providers of key functionality and implementing the solution. Wolcough says Greenbirch can work with all major cloud hosting firms, including AWS, Google Cloud and Microsoft Azure.

The firm launched in February and is now working with several financial institutions on potential procurement projects.

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: Navigating the Build vs Buy Dilemma: Cloud Strategies for Accelerating Quantitative Research

Date: 20 May 2026 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes For many quantitative trading firms and asset managers, building a self-provisioned historical market data environment remains one of the most time-consuming and resource-intensive steps in establishing a new research capability. Sourcing data, normalising symbologies, handling corporate actions and maintaining...

BLOG

A-Team Group Announces Winners of the AI in Capital Markets Awards 2025

A-Team Group has announced the winners of the inaugural AI in Capital Markets Awards 2025, celebrating the most innovative and impactful applications of artificial intelligence and machine learning across the global financial markets. The new awards programme recognises technologies that have moved beyond proof-of-concept to deliver measurable value, supporting efficiency, resilience, and insight generation across...

EVENT

Data Management Summit New York City

Now in its 15th year the Data Management Summit NYC brings together the North American data management community to explore how data strategy is evolving to drive business outcomes and speed to market in changing times.

GUIDE

RegTech Suppliers Guide 2020/2021

Welcome to the second edition of A-Team Group’s RegTech Suppliers Guide, an essential aid for financial institutions sourcing innovative solutions to improve their regulatory response, and a showcase for encumbent and new RegTech vendors with offerings designed to match market demand. Available free of charge and based on an industry-wide survey, the guide provides a...