Broadridge Financial Solutions’ inaugural Tokenization Pulse survey reflects the opinions of 200 senior decision-makers across wealth management, asset management, capital markets and digital asset firms in the US and Canada.
The BLUF is that tokenisation is no longer a future-state concept, as financial institutions increasingly view it as a strategic priority and are preparing for a future in which digital and traditional assets operate side by side. Firms are moving beyond exploration and are now focusing on how tokenisation will reshape products, workflows, and markets in the years ahead.Among the survey’s key findings:
- 84% of firms say tokenisation is strategically important to their organisation.
- 68% believe tokenisation will partially reshape financial markets within the next three to five years.
- 69% plan to hybridise existing infrastructure rather than build fully separate systems.
- 92% expect digital and traditional assets to coexist for the foreseeable future.
- Nearly one-third plan to increase tokenisation investment by 26% to 50% or more over the next two years.
“Across the industry, there is clear recognition that tokenisation has the potential to reshape how assets are issued, traded, financed, and serviced,” said German Soto Sanchez and Mark Nichols, Co-Presidents of Digital Assets at Broadridge. “These survey results underscore both the opportunities and challenges firms face as they seek to connect digital and traditional assets, support governance and controls, and build markets that are efficient, resilient, and trusted.”
The report highlights that adoption is progressing at different stages across the industry. Capital markets firms are leading implementation efforts, while asset managers and wealth managers continue to build capabilities and evaluate operating models.
The findings also suggest that public market funds may be among the leading areas of early adoption, with 80% of respondents expecting tokenised mutual funds and money market funds to play a meaningful role within five years. By contrast, expectations for equities are more muted, with only half expecting meaningful tokenisation over the same time period.
While enthusiasm is growing, the demand picture remains mixed. Among capital markets firms, market infrastructure developments are viewed as being on par with institutional demand as the top source of urgency (22% each). Asset managers place even greater emphasis on market infrastructure developments (28%), followed by broader market momentum (25%). The findings suggest that demand for tokenisation is building most quickly in areas where it can deliver clear utility and tangible market outcomes.
Subscribe to our newsletter
