About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Adaptive Partners with Google Cloud to Reinforce Cloud Capabilities for Clients

Subscribe to our newsletter

Adaptive Financial Consulting (Adaptive), the technology solutions provider that builds and operates bespoke trading systems for its clients, has entered into a partnership with Google Cloud. The partnership will enable Adaptive to further leverage Google Cloud’s processing power and analytical capabilities, and will also bolster resilience for services built on Google Cloud.

The partnership follows Adaptive’s acquisition earlier this year of low-latency trading technology provider, Real Logic, the founders of Aeron, a cloud native open source suite of components for message transport and fault tolerant service containers designed for trading system development. Aeron also underpins Adaptive’s Hydra Platform – a framework that accelerates the delivery of trading solutions for its capital markets clients.

“We’ve been delivering trading solutions for clients on Google Cloud for some time, so we know the landscape well,” says Matt Barrett, Adaptive’s CEO & Co-Founder. “This partnership expands on that because we are now speaking directly with different teams and sector specialists within Google – on both the engineering and the solutions side – to explain what Aeron is and how it solves for fast market data distribution on the cloud, how our matching engine on the cloud works, what the front office workload in general looks like on the cloud, and those sorts of things. Over time, our technology will be tuned for latency and performance on Google Cloud because we will be benchmarking, load testing, performance tuning, and otherwise iterating, to make sure it is the best it can be for our mutual customers.”

Aeron, a cloud-native platform, is designed to provide fast, highly secure, fault-tolerant, round-the-clock, low-latency messaging services. Barrett suggests that the partnership will allow Adaptive’s clients to benefit from Aeron’s technological resiliency and to unlock the full potential of Google Cloud’s capabilities. “It gives us deeper access to resources and to the right people within the right teams at Google to solve performance and technical problems. As a partner, we get an insight into Google’s future direction, and we can align our technology so that it is immediately suited for when Google goes live with new features. Additionally, we can provide Google with insights into capital markets use cases and requirements.”

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: High-Performance Networks & Low-Latency Connectivity for Trading

10 June 2025 10:00am ET | 3:00pm London | 4:00pm CET Duration: 50 Minutes With financial markets becoming more complex and interconnected in today’s electronic trading environment, trading firms, exchanges, and infrastructure providers need to continually push the boundaries of network performance to stay ahead. Ultra-low latency, seamless connectivity, and resilient infrastructure are no longer...

BLOG

Bloomberg Launches Strategy Optimizer to Streamline ETF Trading Workflow

Bloomberg has launched a new tool, Strategy Optimizer, aimed at enhancing the efficiency of exchange-traded fund (ETF) trading workflows while reducing execution costs. The solution is accessible via RFQe, Bloomberg’s ETF Request for Quote service, and is fully integrated with EMSX, the firm’s equities-focused execution management system. Strategy Optimizer allows portfolio managers and traders to...

EVENT

AI in Capital Markets Summit New York

The AI in Capital Markets Summit will explore current and emerging trends in AI, the potential of Generative AI and LLMs and how AI can be applied for efficiencies and business value across a number of use cases, in the front and back office of financial institutions. The agenda will explore the risks and challenges of adopting AI and the foundational technologies and data management capabilities that underpin successful deployment.

GUIDE

AI in Capital Markets: Practical Insight for a Transforming Industry – Free Handbook

AI is no longer on the horizon – it’s embedded in the infrastructure of modern capital markets. But separating real impact from inflated promises requires a grounded, practical understanding. The AI in Capital Markets Handbook 2025 provides exactly that. Designed for data-driven professionals across the trade life-cycle, compliance, infrastructure, and strategy, this handbook goes beyond...