Broadridge Financial Solutions has appointed Patrick Archer as its Buy-Side Segment Sales Lead for France, Switzerland, Belgium, the Netherlands, and Luxembourg. Based in Paris, Archer will lead the distribution of Broadridge’s buy-side product portfolio across these markets and joins the company’s International Buy-Side Sales Leadership Team.
Archer brings more than 27 years of fintech and investment management technology experience to the role. He most recently served as Co-Head of Business Development for Continental Europe at BlackRock Solutions. There, he led regional sales efforts for the Aladdin and eFront platforms, partnering with asset managers and partners on integrated technology for portfolio and risk management.
This appointment reinforces Broadridge’s strategic focus on expanding its international buy-side operations. The move aims to strengthen its leadership team to meet increasing client demand for advanced technology solutions across global markets.
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