About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Kurtosys Systems Launches an Email Campaign Management Solution for Asset Managers

Subscribe to our newsletter

Kurtosys Systems Limited – a global provider of client communications solutions and services today announces the launch of Kurtosys Email Campaign Manager (Kurtosys ECM).

Kurtosys ECM is a web-based solution that allows asset managers to take control of the process of email campaign management. The solution provides business users with the ability to create and manage HTML emails, automates the administration of subscriber lists and provides a full set of online reports and graphical analytics for monitoring of campaigns, including tracking, clicks, bounces, unsubscribe, spam, comparison and activity at both the individual subscriber and campaign level.

Simon Rose, head of sales at Kurtosys said, “The introduction of Kurtosys ECM is a natural extension to our range of solutions and services to help improve asset manager communications to existing and prospective customers. As a user myself, I have very quickly been able to tidy up our subscriber lists, seen a significant increase in hits to our website as a result of being able to embed links within HTML emails, and through the rich set of analytical tools for monitoring campaign performance and subscriber usage patterns has enabled me to undertake targeted follow up campaigns.”

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Streamlining trading and investment processes with data standards and identifiers

Financial institutions are integrating not only greater volumes of data for use across their organisation but also more varieties of data. As well, that data is being applied to more use cases than ever before, especially regulatory compliance and ESG integration. Due to this increased complexity of institutions’ data needs, however, information often arrives into...

BLOG

EU’s AI Act Loads Data Responsibilities on Institutions but also Offers Opportunities

Financial institutions are under pressure to put their data estates in order as the European Union’s artificial intelligence regulation comes into force this week, threatening huge fines for failures to observe its tough rules on the safe and fair use of the technology. Nevertheless, the introduction of stringent measures that will place new compliance burdens...

EVENT

Data Management Summit New York City

Now in its 15th year the Data Management Summit NYC brings together the North American data management community to explore how data strategy is evolving to drive business outcomes and speed to market in changing times.

GUIDE

Regulatory Data Handbook 2024 – Twelfth Edition

Welcome to the twelfth edition of A-Team Group’s Regulatory Data Handbook, a unique and useful guide to capital markets regulation, regulatory change and the data and data management requirements of compliance. The handbook covers regulation in Europe, the UK, US and Asia-Pacific. This edition of the handbook includes a detailed review of acts, plans and...