About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Kurtosys Systems Launches an Email Campaign Management Solution for Asset Managers

Subscribe to our newsletter

Kurtosys Systems Limited – a global provider of client communications solutions and services today announces the launch of Kurtosys Email Campaign Manager (Kurtosys ECM).

Kurtosys ECM is a web-based solution that allows asset managers to take control of the process of email campaign management. The solution provides business users with the ability to create and manage HTML emails, automates the administration of subscriber lists and provides a full set of online reports and graphical analytics for monitoring of campaigns, including tracking, clicks, bounces, unsubscribe, spam, comparison and activity at both the individual subscriber and campaign level.

Simon Rose, head of sales at Kurtosys said, “The introduction of Kurtosys ECM is a natural extension to our range of solutions and services to help improve asset manager communications to existing and prospective customers. As a user myself, I have very quickly been able to tidy up our subscriber lists, seen a significant increase in hits to our website as a result of being able to embed links within HTML emails, and through the rich set of analytical tools for monitoring campaign performance and subscriber usage patterns has enabled me to undertake targeted follow up campaigns.”

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Navigating a Complex World: Best Data Practices in Sanctions Screening

As rising geopolitical uncertainty prompts an intensification in the complexity and volume of global economic and financial sanctions, banks and financial institutions are faced with a daunting set of new compliance challenges. The risk of inadvertently engaging with sanctioned securities has never been higher and the penalties for doing so are harsh. Traditional sanctions screening...

BLOG

13 Leading AI-Based Data Management Capability Providers

Institutions are facing huge operational burdens as they ingest huge volumes of data, demand real-time analytics and face stringent regulatory scrutiny. Consequently, the new data landscape is rendering traditional data management systems inadequate for the growing number of use cases to which data is being deployed. This has necessitated a shift towards modern data management...

EVENT

RegTech Summit London

Now in its 9th year, the RegTech Summit in London will bring together the RegTech ecosystem to explore how the European capital markets financial industry can leverage technology to drive innovation, cut costs and support regulatory change.

GUIDE

Evaluated Pricing

Valuations and pricing teams are facing a much higher degree of scrutiny from both the regulatory community and the investor community in the glare of the post-crisis data transparency spotlight. Fair value price transparency requirements and the gradual move towards a more harmonised accounting standards environment is set within the context of the whole debate...