About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Consultants Greenbirch Aims to Guide Firms on Cloud Strategy

Subscribe to our newsletter

With the coronavirus pandemic having firmly fixed cloud on the agenda of trading technologists across the board, a group of London market consultants has launched Greenbirch, which is offering financial institutions guidance on their cloud strategies.

According to Alex Wolcough, the former Appbroker consultant behind the Greenbirch initiative, the company plans to help financial firms explore the applicability of cloud to their operating models, and where appropriate aid them as they realise their cloud strategy. This help could involve internal organisation, identification and procurement of fit for purpose cloud partners, and implementation of cloud infrastructure.

“In some cases, our involvement may be to help build the business case internally for moving to the cloud,” says Wolcough. While cloud may not be the optimal approach for some aspects of the trading business – such as ultra-low latency market access – business areas involving large sets of historical data, like analytics or FRTB compliance, may be better suited.

In each instance, Wolcough says, Greenbirch would review the client’s current set-up, assess the need for technology or data licenses in any target use-case, then advise on whether cloud is an appropriate solution, based on a comprehensive costing of the new infrastructure plus transformation.

Where appropriate, Greenbirch would then help clients take the conceptual use-case to production, acting as the catalyst for establishing commercial relationships with cloud providers, partnering with providers of key functionality and implementing the solution. Wolcough says Greenbirch can work with all major cloud hosting firms, including AWS, Google Cloud and Microsoft Azure.

The firm launched in February and is now working with several financial institutions on potential procurement projects.

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: Best Practices for Managing Trade Surveillance

1 July 2025 10:00am ET | 3:00pm London | 4:00pm CET Duration: 50 Minutes The surge in trading volumes combined with the emergence of new digital financial assets and geopolitical events have added layers of complexity to market activities. Traditional surveillance methods often struggle to keep pace with these changes, leading to difficulties in detecting...

BLOG

Finastra to Divest Treasury and Capital Markets Business to Apax Funds

Finastra has agreed to sell its Treasury and Capital Markets (TCM) business to an affiliate of Apax Partners LLP, the private equity advisory firm. The transaction, expected to close in the first half of 2026, will see TCM operate as an independent, rebranded entity under Apax ownership. The TCM division, which serves over 340 financial...

EVENT

Data Licensing Forum 2025

The Data Licensing Forum will explore industry trends, themes and specific developments relating to licensing of financial market data from Exchanges and Data Vendors.

GUIDE

AI in Capital Markets: Practical Insight for a Transforming Industry – Free Handbook

AI is no longer on the horizon – it’s embedded in the infrastructure of modern capital markets. But separating real impact from inflated promises requires a grounded, practical understanding. The AI in Capital Markets Handbook 2025 provides exactly that. Designed for data-driven professionals across the trade life-cycle, compliance, infrastructure, and strategy, this handbook goes beyond...