The leading knowledge platform for the financial technology industry
The leading knowledge platform for the financial technology industry

A-Team Insight Blogs

Broadridge Appoints Stefanie Shelley as Chief Marketing Officer

Broadridge Financial Solutions announced today that it has appointed Stefanie Shelley as its Chief Marketing Officer, effective immediately.

In her new role, Ms. Shelley will be responsible for Broadridge’s global marketing functions, including the company’s brand strategy, all brand and product marketing efforts, corporate communications, and digital and social media marketing.

“Stefanie is a proven leader who has already made a considerable impact at Broadridge in the time that she has been with us as a consultant,” said J. Peter Benzie, Corporate Vice President, Sales, Broadridge, to whom Ms. Shelley will report. “With Stefanie in place as CMO, our marketing organization will be well aligned with Broadridge’s business and sales goals, helping to drive our company’s growth.”

Ms. Shelley began consulting for Broadridge in August 2010. Since then, she has worked to develop marketing strategies aligned with the business priorities to deliver business growth. She led a number of new marketing initiatives, crafted the company’s marketing budget for the 2012 fiscal year and developed an integrated marketing strategy for Broadridge going forward.

“In the past year, we have made significant progress building marketing capabilities and we’re already seeing results,” said Ms. Shelley.& “I’m thrilled to be joining the team and I look forward to continuing to build our marketing capabilities to deliver real business growth at Broadridge.”

Ms. Shelley brings considerable experience to Broadridge, having held senior roles at leading financial services firms and Fortune 100 companies. She has a broad functional background in business strategy, marketing, product and channel management, and extensive experience launching, building and restructuring businesses.

Ms. Shelley has held senior roles at Capital One, Citibank, JP Morgan Chase, GE and GE Capital. She was the Executive Vice President and Bank Marketing Executive at Capital One, responsible for marketing for Capital One Bank, one of the 10 largest banks in the nation. Prior to that, she led deposit product management and marketing at Citibank, where she managed the full suite of deposit products for Citibank’s retail bank. Before Citibank, she held a variety of roles at JP Morgan Chase, including Senior Vice President and Marketing and Service Delivery Executive, where she was responsible for all marketing efforts and the management of the online, telephone and ATM channels in the Small Business Banking division.

Ms. Shelley serves as a member of the Board of Directors of Green Bank, N.A., based in Houston, Texas. Ms. Shelley holds a B.A. in Economics from Colgate University and an M.B.A. in Marketing from The Wharton School at the University of Pennsylvania.

Related content

WEBINAR

Recorded Webinar: Countdown to GDPR

Don’t miss this opportunity to view the recording of this recently held webinar. With just a month to go before General Data Protection Regulation takes effect, is your organisation ready, and if not, what should you be prioritising to make sure you cross the line on deadline day, May 25, 2018? The webinar will discuss...

BLOG

Former HSBC Global CDO Lorraine Waters Joins Solidatus as the Company’s First CDO

Lorraine Waters, who took early retirement from her role as global chief data officer at HSBC in September 2020, has returned to the capital markets data management community in the role of chief data officer at Solidatus. She joins the company, a leader in metadata management software, as it expands in size, extends its geographic...

EVENT

RegTech Summit Virtual

The RegTech Summit Virtual is a global online event that brings together an exceptional guest speaker line up of RegTech practitioners, regulators, start-ups and solution providers to collaborate and discuss innovative and effective approaches for building a better regulatory environment.

GUIDE

Corporate Actions Europe 2010

The European corporate actions market could be the stage of some pretty heavy duty discussions regarding standards going forward, particularly with regards to the adoption of both XBRL tagging and ISO 20022 messaging. The region’s issuer community, for one, is not going to be easy to convince of the benefits of XBRL tags, given the...