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T. Rowe Price Adopts Genesis Solution to Streamline Primary Bond Issuance Workflow

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Asset manager T. Rowe Price has deployed the Primary Bond Issuance (PBI) solution from Genesis Global, to manage corporate bond deal workflows. The system will aid T. Rowe Price’s fixed income teams optimise how they track and invest in deals throughout the bond lifecycle.

The Genesis solution provides a consolidated, real-time view of deals by aggregating data from multiple providers. It was customised for T. Rowe Price with an algorithm that automatically merges multiple data sources referencing the same deal into one composite record. The PBI solution also integrates with T. Rowe Price’s existing portfolio modelling and order management systems and uses chat functionality for team collaboration.

The new solution replaces a internally-built system and is being used by traders, analysts, and portfolio managers in Baltimore, Hong Kong, and London. It initially covers investment-grade corporate bonds, but T. Rowe Price expects to extend it to high-yield and emerging-market corporate bonds shortly.

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