Snowflake Adds Market Operations in Colombia

Snowflake has officially launched market operations in Colombia as it focuses on expanding its customer base in the county and across Latin America. The Colombia base adds to more than 40 Snowflake offices across 19 countries and will be led by Ernesto Serrano, country manager for Colombia. The company plans to build on the professional services team already located in its Colombia office and expand hiring to focus on sales and customer support.

Companies using Snowflake in Colombia include Belcorp, a provider of personal care products, which uses Snowflake to make near real-time business decisions on pricing, sales and inventory; and Juan Valdez, a Colombia-based multinational coffee retailer, which uses Snowflake’s secure data exchange to centralise and analyse data from its stores in more than 500 outlets and offer better and more personalised experiences for users.