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Similarweb Traffic Info Integrated into Bloomberg Alternative Data Platform

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Bloomberg has incorporated web analytics provider Similarweb’s web traffic data to its alternative data sets for Terminal users.

Featured within Bloomberg’s Alternative Data Analytics Platform, the Similarweb feeds will enable investors to better nowcast company key performance indicators and identify trends within company performance.

Similarweb’s web and app analytics are sourced from more than 200 million devices, 100 million websites and 4 million apps worldwide.

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