Adaptive, the custom trading technology solutions provider, has reported significant growth in 2024, with product revenue increasing by 69% and overall revenue rising by 10%. The company expanded its client base, launched a new brand and website to reflect its evolution, and strengthened its leadership team. These milestones highlight Adaptive’s transformation from a capital markets consultancy to a global provider of cutting-edge trading platforms.
The year saw significant investment in Adaptive’s Aeron technology, including new open-source capabilities, premium components, and enhanced community engagement through Aeron Community MeetUps, which attracted over 600 participants from 200 companies.
Adaptive also deepened cloud partnerships, introducing Aeron Premium on Microsoft Azure and publishing performance reports on Google Cloud. Workforce expansion, including a 35% increase in the product team, reflects the company’s commitment to innovation and global service delivery, and underscores its growing expertise in cloud-native trading solutions and proprietary technology accelerators.
Commenting on the growth, Matt Barrett, CEO of Adaptive, said: “2024 has been a year of milestones for Adaptive. As well as growing our revenue, client base and headcount, we have made several strategic investments in our capabilities – deepening our offering and ensuring that we can continue to support our clients in staying two steps ahead in fast-changing markets.
“The hard work of our team over the past twelve years has culminated in the business that we have today – a business that excels in developing proprietary technology accelerators and complex trading platforms, while deepening our partnerships with major cloud providers. This is why we are proud to unveil our new brand – reflecting our heritage, evolution and continued commitment to transforming capital markets through technology.”
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