Global master data management (MDM) provider Semarchy has deepened its association with Microsoft’s Azure, enabling its clients to integrate more seamlessly into the cloud platform’s Purview tools suite.
xDM is now deemed the “best for Azure” service on the platform, said chief product officer Francois-Xavier Nicolas. The company has designed and tooled its offering so that Azure users can better use it in conjunction with other services on the cloud platform, Nicolas told Data Management Insight.
“Semarchy is one of the bricks that you can put in your data stack and if you put that piece in your Azure data stack, it automatically integrates with Purview,” Nicolas said. “If you bought Azure, basically you want Semarchy in your stack to leverage everything that’s possible and that’s available in Azure.”
Semarchy said the closer integration of its MDM product xDM within Purview is combined with the company’s data certification capabilities to provide clients with “unprecedented understanding and control of their data across its full lifecycle”.Good Bedfellows
The closer integration, which also includes governance of master data on Azure, builds on Semarchy’s long association with Microsoft. That includes the machine learning development tool Azure ML as well as the security product, Azure Key Vault. Semarchy’s own products are also available on the Azure Marketplace.
The company’s products are hosted on other cloud platforms, too, Nicolas stresses.
Semarchy provides a range of data management products and has become a specialist in MDM, which ensures clients’ data is linked to a centrally located single, “golden”, source of truth. That means the data remains intact and makes it available and usable across enterprises.
In a recent A-Team Group-published white paper that makes the business case for MDM, Semarchy said that while there are challenges in building a golden source, there will be proven benefits of better operational effectiveness, greater efficiencies, reduced costs, and additional revenue generation.
Data Landscape
Microsoft launched Purview two years ago to present a full view of Azure users’ data landscapes at the data management level. It ties its data neatly into the platform’s many tools and products, including Semarchy’s MDM module.
Nicolas said that while Semarchy expects to win new business from its upgraded status within the Azure hierarchy, he said that the biggest benefit will be felt by its own customers, many of whom manage their data on Azure.
“It offers them added value,” he said. “Usually, when people build a data stack, they think about the integration piece, the warehouse or data lake piece and the reporting piece – and now the AI piece.
“However, to get a clean warehouse, to get accurate AI models, you do need very clean and well-curated data. This is where the data management stack takes on its value. It’s really that piece that brings the good data to your other data processing systems.”
Finance Fit
While the enhanced synchronisation is available to Semarchy clients across all industries, Nicolas said it is particularly suited to financial institutions because they understand the importance of clean, accurate, and properly managed data.
“Financial institutions are well aware of the value of their data and also the risks that are attached to it,” he said, noting that Semarchy works with several financial clients.
“They usually start doing data management and MDM in one domain; maybe they will want to start with their customers or their products. Later down the road, they expand to multiple domains. Semarchy has the capability to support this evolution for any type of use case.”
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