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Informatica Wades into Privacy Segment with Privitar Acquisition

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Informatica’s agreed purchase of privacy specialist Privitar signals its intent to extend the data access management, privacy and governance capabilities integrated in its Intelligent Data Management Cloud (IDMC). Privitar was founded in 2014 to help organisations address issues raised by the EU’s General Data Protection Regulation (GDPR) and other privacy-related rules and guidelines.

Today, Privitar offers a data access management and privacy solution that builds collaborative workflows and policy-based data privacy and access controls into data operations. By adding the Privitar solution to its IDMC platform, Informatica hopes to support critical, high-growth use cases around cloud analytics, governance, data mesh, and data marketplaces.

Informatica also plans to combine its own CLAIRE AI engine with Privitar’s data access management capability, which will allow IDMC to automate the application of policy-based privacy and access controls, and help accelerate the use of governed and trusted data across the organisation.

“Data governance and responsible use of data is a growing priority for large businesses, but too often requires trading off agility and self-service,” says Amit Walia, CEO at Informatica. “With Privitar’s capabilities integrated into IDMC, customers can deliver best-in-class data governance, access, policies and compliance, and empower better data-driven decision-making and business outcomes.”

Jason du Preez, CEO at Privitar, adds: “Joining Informatica will enable us to better serve our customers with an integrated data management stack delivering a complete data governance solution with security and privacy intrinsic to the platform.”

Financial details of the prospective acquisition were not disclosed. Subject to closing conditions, the acquisition is expected to be completed in the third quarter of 2023.

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