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Broadridge’s Access Data Accelerates Processing with EMC Greenplum

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Broadridge Financial’s Access Data unit is speeding up its data processing using EMC’s Greenplum Unified Analytics Platform.  Using Greenplum, processing of a four billion record data store that once took eight hours to complete now just takes minutes, enabling Access Data to provide its clients with greater visibility into how assets are generated, allowing them to increase assets under management.

Access Data provides enterprise data management, analysis and reporting services to asset managers and brokerages, covering 90% of all long term fund assets and 95% of all ETF assets.  The company’s SalesVision product combines data storage and analysis, delivered as via the web as Software as a Service.

As well as speeding data processing, the Greenplum-powered SalesVision will allow mutual fund companies to understand their market share, how they rank among other firms, and where their products are gaining traction and how to best target new clients.

Says Dan Cwenar, president of Access Data: “We’re changing the game with efficient, cost effective data management practices to provide clean, timely and actionable information to the industry to drive business growth strategies.”

EMC’s Greenplum UAP combined a massively parallel processing database for analytics on structured data with a distribution of Hadoop, for processing of unstructured data, both of which are accessed by data scientists using a common interface.

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