About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

BNY Mellon Asset Servicing appoints Sue Baines as Head of Sales for EMEA

Subscribe to our newsletter

BNY Mellon Asset Servicing has announced the appointment of Sue Baines as head of sales for Europe, Middle East & Africa (EMEA).

Baines will have responsibility for asset servicing sales and marketing across the EMEA region. She will be based in London, reporting to Frank Froud, head of EMEA for the Asset Servicing business.

Baines was formerly senior vice president, head of GFS sales, EMEA at Northern Trust and before that deputy head of sales at Clearstream in Luxembourg. She also worked for over a decade at Barclays, specialising in securities at Barclays Global Securities Services and subsequently as head of customer relations at Barclays Insurance.

The founder chairperson of the International Capital Market Services Association, Baines is an Associate of the Chartered Institute of Bankers and a member of the UK Society of Investment Professionals.

Baines said: “BNY Mellon Asset Servicing is widely recognised as offering an extremely impressive range of solutions and great market coverage across both the EMEA region and globally. It is a very exciting prospect to be joining the business at this key stage in its ongoing development and expansion.”

Froud said: “Sue has a great breadth of knowledge and experience when it comes to partnering with clients across all our key European markets. That expertise will be invaluable as we continue to build new relationships with financial institutions and pension funds across the region.

“The EMEA region is very much the engine that will drive our strategic global growth plans in the coming years. We are strongly positioned to assist clients to grow their businesses in what remains a challenging business environment via scaleable and innovative solutions and a highly consultative approach to investment servicing.”

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Regulatory change management – challenges, solutions and case studies

Regulatory change has become part of the fabric of capital markets. It has also become increasingly complex as more regulations are introduced, significant amendments are made frequently, and small changes are made on a rolling basis – the whole made more difficult by jurisdictional interpretation and the UK’s amended regulatory regime post Brexit. If keeping...

BLOG

SmartStream Chief Jaffer Sees Rapid Change in Year at Helm

Just over a year into his tenure as chief executive of financial data automation provider SmartStream, Akber Jaffer finds himself surveying a data industry that’s changed enormously over his short time at the UK-based company. Chat GPT was a year old when he took on his new role and the artificial intelligence (AI) technology’s revolutionary...

EVENT

Data Management Summit New York City

Now in its 15th year the Data Management Summit NYC brings together the North American data management community to explore how data strategy is evolving to drive business outcomes and speed to market in changing times.

GUIDE

Corporate Actions USA 2010

The US corporate actions market has long been characterised as paper-based and manually intensive, but it seems that much progress is being made of late to tackle the lack of automation due to the introduction of four little letters: XBRL. According to a survey by the American Institute of Certified Public Accountants (AICPA) and standards...