About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Adaptive Partners with Google Cloud to Reinforce Cloud Capabilities for Clients

Subscribe to our newsletter

Adaptive Financial Consulting (Adaptive), the technology solutions provider that builds and operates bespoke trading systems for its clients, has entered into a partnership with Google Cloud. The partnership will enable Adaptive to further leverage Google Cloud’s processing power and analytical capabilities, and will also bolster resilience for services built on Google Cloud.

The partnership follows Adaptive’s acquisition earlier this year of low-latency trading technology provider, Real Logic, the founders of Aeron, a cloud native open source suite of components for message transport and fault tolerant service containers designed for trading system development. Aeron also underpins Adaptive’s Hydra Platform – a framework that accelerates the delivery of trading solutions for its capital markets clients.

“We’ve been delivering trading solutions for clients on Google Cloud for some time, so we know the landscape well,” says Matt Barrett, Adaptive’s CEO & Co-Founder. “This partnership expands on that because we are now speaking directly with different teams and sector specialists within Google – on both the engineering and the solutions side – to explain what Aeron is and how it solves for fast market data distribution on the cloud, how our matching engine on the cloud works, what the front office workload in general looks like on the cloud, and those sorts of things. Over time, our technology will be tuned for latency and performance on Google Cloud because we will be benchmarking, load testing, performance tuning, and otherwise iterating, to make sure it is the best it can be for our mutual customers.”

Aeron, a cloud-native platform, is designed to provide fast, highly secure, fault-tolerant, round-the-clock, low-latency messaging services. Barrett suggests that the partnership will allow Adaptive’s clients to benefit from Aeron’s technological resiliency and to unlock the full potential of Google Cloud’s capabilities. “It gives us deeper access to resources and to the right people within the right teams at Google to solve performance and technical problems. As a partner, we get an insight into Google’s future direction, and we can align our technology so that it is immediately suited for when Google goes live with new features. Additionally, we can provide Google with insights into capital markets use cases and requirements.”

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: Agility as Alpha: How Trading Infrastructure Determines Who Wins in Volatile Markets

Date: 21 May 2026 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes Tariff shocks, geopolitical realignment and macroeconomic regime shifts are redrawing the investment landscape faster than most firms’ technology stacks can keep up. For hedge funds and asset managers, the ability to move quickly into new asset classes, geographies or...

BLOG

STS Digital Launches Structured Products Platform, Deepening Kraken Partnership

STS Digital, the regulated digital-asset derivatives firm, has launched what it describes as a first-to-market structured products platform for institutional investors, extending the principal dealer model it has built across crypto options into a broader range of yield enhancement, capital protection and bespoke structuring capabilities. The platform, which targets banks, institutional investors, family offices, external...

EVENT

Eagle Alpha Alternative Data Conference, Fall, New York, hosted by A-Team Group

Now in its 8th year, the Eagle Alpha Alternative Data Conference managed by A-Team Group, is the premier content forum and networking event for investment firms and hedge funds.

GUIDE

Enterprise Data Management, 2009 Edition

This year has truly been a year of change for the data management community. Regulators and industry participants alike have been keenly focused on the importance of data with regards to compliance and risk management considerations. The UK Financial Services Authority’s fining of Barclays for transaction reporting failures as a result of inconsistent underlying reference...