About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Adaptive Partners with Google Cloud to Reinforce Cloud Capabilities for Clients

Subscribe to our newsletter

Adaptive Financial Consulting (Adaptive), the technology solutions provider that builds and operates bespoke trading systems for its clients, has entered into a partnership with Google Cloud. The partnership will enable Adaptive to further leverage Google Cloud’s processing power and analytical capabilities, and will also bolster resilience for services built on Google Cloud.

The partnership follows Adaptive’s acquisition earlier this year of low-latency trading technology provider, Real Logic, the founders of Aeron, a cloud native open source suite of components for message transport and fault tolerant service containers designed for trading system development. Aeron also underpins Adaptive’s Hydra Platform – a framework that accelerates the delivery of trading solutions for its capital markets clients.

“We’ve been delivering trading solutions for clients on Google Cloud for some time, so we know the landscape well,” says Matt Barrett, Adaptive’s CEO & Co-Founder. “This partnership expands on that because we are now speaking directly with different teams and sector specialists within Google – on both the engineering and the solutions side – to explain what Aeron is and how it solves for fast market data distribution on the cloud, how our matching engine on the cloud works, what the front office workload in general looks like on the cloud, and those sorts of things. Over time, our technology will be tuned for latency and performance on Google Cloud because we will be benchmarking, load testing, performance tuning, and otherwise iterating, to make sure it is the best it can be for our mutual customers.”

Aeron, a cloud-native platform, is designed to provide fast, highly secure, fault-tolerant, round-the-clock, low-latency messaging services. Barrett suggests that the partnership will allow Adaptive’s clients to benefit from Aeron’s technological resiliency and to unlock the full potential of Google Cloud’s capabilities. “It gives us deeper access to resources and to the right people within the right teams at Google to solve performance and technical problems. As a partner, we get an insight into Google’s future direction, and we can align our technology so that it is immediately suited for when Google goes live with new features. Additionally, we can provide Google with insights into capital markets use cases and requirements.”

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: How to move to a modern, component based trading architecture using a Buy AND Build approach

Date: 7 May 2026 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes To remain competitive in today’s electronic markets, firms need trading architectures that support rapid innovation, effortless integration of new capabilities, and the agility to respond to shifting market demands. This is prompting technology leaders to move beyond the traditional...

BLOG

Market Data Users Flag ‘Important Gaps’ in EU Consolidated Tape Plans

As the European Union forges ahead with its ambitious plan for a consolidated tape (CT), key market data user groups have raised concerns, identifying “important gaps” in the current framework. In a joint letter to the European Securities and Markets Authority (ESMA) and the European Commission, EFAMA, EPTA, and Protiviti have outlined a series of...

EVENT

RepRisk Sustainability Breakfast Roundtable London

The London sustainability breakfast is part of the global roundtable thought leadership event series hosted by RepRisk in key markets, including, New York, Toronto, London, Frankfurt, Oslo, Copenhagen, Stockholm, Hong Kong and Singapore in 2026.

GUIDE

Data Lineage Handbook 2019

Welcome to our latest handbook on data lineage, a critical concern for data managers working to achieve regulatory compliance, deliver operational gains, and provide meaningful value to the business. The handbook covers the complete scope of data lineage, with a view to helping you win management buy-in and budget, decide whether to build or buy...