About a-team Marketing Services
The knowledge platform for the financial technology industry

A-Team Insight Blogs

BI-SAM Expands its Reach from Hong Kong to Singapore and Australia

Subscribe to our newsletter

BI-SAM, a provider of performance attribution and reporting software solutions for the global asset management industry, announced new appointments, increasing its presence in Asian markets.

The AuM growth in the Asian Asset Management market is driving the need for high performing technology solutions to maintain its development as well as to provide its investors with required transparency.

BI-SAM has recently been selected by some high profile global asset managers for multi-site implementations of its B-One solution, enabling these managers to further develop their activities in the region.

In response to this demand for its services in the region, BI-SAM has opened 2 new offices in Melbourne and in Singapore, in addition to its existing Hong Kong office.

Sally Armstrong will be leading BI-SAM’s implementation activities in Australia from Melbourne as head of client support, implementation and pre-sales.

Originally from Australia, Sally joined BI-SAM in January 2010 as implementation manager and has been part of BI-SAM’s London consultancy team since then. She has over 10 years experience, mainly working for Schroder Investment Management and specialising in performance solutions.

Henri Giacobbi will be leading BI-SAM’s business development activities in Asia Pacific and will be based in Singapore. He has 20 years of experience within the asset management industry and started his career as business analyst and product manager at Linedata, before joining Misys Asset Management as a sales representative. He then worked for various consulting and software companies before becoming sales director at Natixis Investor Servicing and then at Tocqueville Finance.

“I am really excited to be joining BI-SAM,” commented Henri, “BI-SAM has an impressive track record of successes and I believe is well positioned for deeper market penetration and growth. I am looking forward to helping to expand our sales efforts in Asia-Pac where there is an acute need for a platform like B-One.”

“The appointments of Sally and Henri are part of our strategic move into the Asian region, and our new Asian offices will enable us to better answer both local and regional markets needs. Additional consultants will join our teams in Shanghai, Hong Kong, Singapore and Australia”, add Alexandre Harkous, group CEO of BI-SAM.

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: Executing the Migration to Cloud to Enable Scalability and Innovation

Date: 22 September 2026 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes Cloud-based services and processing have become essential to financial institutions as their data management demands have become more complex and expansive. Thousands of organisations have made the jump from their limited on-premises tech stacks to the near-infinite scalability opportunities...

BLOG

Datactics Survey to Gauge Data Chiefs’ Pressure to Adopt AI Amid New Risks

The headlong rush to adopt artificial intelligence poses multiple risks to financial institutions that don’t take the necessary preparatory steps before implementation. One potential source is the increasing AI-savviness of company employees. As they become accustomed to using the technology on consumer devices and websites, there is a greater risk they’ll inadvertently leak or compromise...

EVENT

TradingTech Summit London

Now in its 15th year the TradingTech Summit London brings together the European trading technology capital markets industry and examines the latest changes and innovations in trading technology and explores how technology is being deployed to create an edge in sell side and buy side capital markets financial institutions.

GUIDE

AI in Capital Markets Handbook 2026

AI adoption in capital markets has moved into a more disciplined phase. The priority is now controlled deployment: where AI can be used safely, where it can deliver measurable value, and how outputs can be governed, monitored and evidenced. The 2026 edition of the AI in Capital Markets Handbook examines how AI is being applied...