Plus500, the global multi-asset fintech group, has expanded its product suite in the US by launching CFTC-regulated sports event-based financial contracts. Enabled by the group’s proprietary technology, these contracts allow retail customers to trade on sporting outcomes using prediction markets. The offering combines Plus500’s institutional-grade execution, clearing, and risk management infrastructure with an intuitive user experience.
The launch utilises contracts from Kalshi, the authorised prediction market platform, integrated directly into Plus500’s proprietary futures trading platform. This addition significantly broadens Plus500’s next-generation prediction markets portfolio. By entering sports-based contracts -the highest-engagement category in prediction markets – the group aims to substantially expand its total addressable market within the US retail trading sector.
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