Bloomberg Unveils Integration of Alternative Data with Traditional Enterprise Content

Bloomberg has made its Bloomberg Second Measure (BSM) transaction data analytics feeds available via Bloomberg Data License for the first time. The integration allows data professionals and quantitative researchers to connect BSM’s alternative dataset with Bloomberg’s traditional data, offering early insights into consumer company performance with a three-day lag. Powered by over 20 million U.S. consumers’ credit and debit card transactions, BSM covers over 3,000 companies and 4,000 brands.

The move is part of Bloomberg’s strategy to enhance data solutions for quantitative customers. The BSM data feeds, essential to the ALTD <GO> function on the Bloomberg Terminal, further Bloomberg’s effort to integrate alternative data with traditional market information, providing extensive insights and integration capabilities for diverse datasets.