About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Citi Makes Strategic Investment in Low-Code Specialist Genesis, While Deploying Company’s Application Platform

Subscribe to our newsletter

Citi’s Markets FinTech Investments and Spread Products Investment Technologies (Sprint) groups have teamed up to make a strategic investment in Genesis, whose Low-Code Application Platform (LCAP) allows rapid and modular development of trading-related and other applications. At the same time, Citi will deploy Genesis’ LCAP to complement its mainstream application development methodologies in the hopes of accelerating the digitization of the bank’s capital markets activities.

According to Nikhil Joshi, Managing Director, Global Head of Spread Products Technology and Head of Markets Technology for NAM at Citi, “The Low-code application development paradigm has increasingly gained momentum in the financial industry and has the potential to change the way the industry develops applications in the future.”

Many financial institutions are seeking to digitize manual, repetitive workflows. At the same time, the segment is witnessing widespread adoption of cloud-enabled software tools and applications, with firms realizing the benefits of greater agility and scale at speed that these solutions deliver.

The Citi investment – the amount and terms weren’t disclosed – comes less than a year after Genesis secured second-round funding of $1.8 million through a convertible note. That followed an initial funding of $3 million in November 2018, by Illuminate Financial Management, a UK based capital markets venture capital firm, and Tribeca Early Stage Partners, a New York venture group.

The Citi funds are being earmarked for further development of its core low-code application platform as it progresses toward no-code tooling, as well as for sales and marketing resources, according to Genesis CEO Stephen Murphy. He notes that the company has trebled its platform licensing revenues in the past 12 months and that the Citi funding will help it continue on that growth path.

Murphy says that while Genesis wasn’t looking specifically for additional funding, the Citi investment made sense given the bank’s adoption of the Genesis platform, and its understanding of the company’s potential to transform the bank’s operations. Citi is using the Genesis platform across a range of use-cases, from low-latency high-throughput applications to more business process automation-type activities, Murphy says.

Genesis launched its low-code platform to help financial institutions to design and create applications quickly, without having to write substantial lines of code. This approach can results in business workflow efficiencies and cost reductions. Using its platform, Genesis has designed a suite of applications ranging from automation of complex end-to-end electronic trading workflows, through to End User Computing (EUC) replacement and legacy integration and transformation whether in-house or vendor applications.

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: High-Performance Networks & Low-Latency Connectivity for Trading

With financial markets becoming more complex and interconnected in today’s electronic trading environment, trading firms, exchanges, and infrastructure providers need to continually push the boundaries of network performance to stay ahead. Ultra-low latency, seamless connectivity, and resilient infrastructure are no longer just advantages – to stay competitive, they’re necessities. This webinar, part of the A-Team...

BLOG

Broadridge Unveils AI-Powered Algorithm Insights Service for NYFIX

Broadridge Financial Solutions has introduced an AI-driven algorithm insights service for its NYFIX network, aimed at enhancing trading accuracy and reducing costs for buy-side firms. The new service leverages real-time liquidity mapping to help asset managers, hedge funds, and other institutional traders optimise their algorithmic trading strategies and improve performance. The solution, the first of...

EVENT

TradingTech Briefing New York

Our TradingTech Briefing in New York is aimed at senior-level decision makers in trading technology, electronic execution, trading architecture and offers a day packed with insight from practitioners and from innovative suppliers happy to share their experiences in dealing with the enterprise challenges facing our marketplace.

GUIDE

AI in Capital Markets: Practical Insight for a Transforming Industry – Free Handbook

AI is no longer on the horizon – it’s embedded in the infrastructure of modern capital markets. But separating real impact from inflated promises requires a grounded, practical understanding. The AI in Capital Markets Handbook 2025 provides exactly that. Designed for data-driven professionals across the trade life-cycle, compliance, infrastructure, and strategy, this handbook goes beyond...