Finantix has released the results of a wealth management market survey, ‘New Client Acquisition: How can technology drive sales effectiveness in wealth management’. The survey shows a shift by wealth managers towards a more digital approach to client acquisition: 87% said they will increase digital lead generation in the next 24 months, with 54% making the digital route top priority. Some 75% of tier one multi-market mangers are prioritising digital lead generation, compared to 33% of single-market firms. There is also increasing need for technologies to help build a single view of each client and prospect and drive personalised insights.
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