About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Perception is Everything!

Subscribe to our newsletter

Last month, Low-Latency.com ran an online poll asking whether Microsoft or Sun Microsystems was better at offering low latency solutions. The result: 30 percent went with Sun, seven percent with Microsoft. But the majority – 63 percent – reckoned neither company is a player in this space.

I have to say I feel a little bit sorry for both companies (no, not very sorry as the figures demonstrate your marketing problem) since both are indeed providing useful technology to the low latency world.

Microsoft’s server software underpins offerings from many middleware and event processing vendors, and its recent efforts in conjunction with Gigaspaces demonstrate it’s a credible player in the high performance computing market. Meanwhile, Sun’s hardware and software has been a part of several impressive benchmarks documented on this portal.

True, both companies are providing technology infrastructure and reference architectures, and not full solutions, but the same can be said of companies like Intel, which has won hearts and minds through a lot of effort (and money – some of it supporting this portal) to get their value messages out there.

Just thought I’d make that observation. Oh, yeah, it’s budget time for 2008 and we’d love to hear from you all!

And, if you don’t have any money, then why not participate in this month’s poll on direct feeds instead!

Until next time … here’s some great music! [tags]sun,sun microsystems,microsoft[/tags]

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: The Role of Data Fabric and Data Mesh in Modern Trading Infrastructures

The demands on trading infrastructure are intensifying. Increasing data volumes, the necessity for real-time processing, and stringent regulatory requirements are exposing the limitations of legacy data architectures. In response, firms are re-evaluating their data strategies to improve agility, scalability, and governance. Two architectural models central to this conversation are Data Fabric and Data Mesh. This...

BLOG

LSEG Collaborates with AWS to Support Real-Time Data Infrastructure

London Stock Exchange Group has announced a collaboration with Amazon Web Services aimed at modernising the infrastructure underpinning its real-time market data services, as part of a broader cloud transformation strategy. Under the collaboration, LSEG will leverage AWS services to support the collection, routing, and distribution of its Full Tick and Real-Time Optimized data, while...

EVENT

Buy AND Build: The Future of Capital Markets Technology

Buy AND Build: The Future of Capital Markets Technology London examines the latest changes and innovations in trading technology and explores how technology is being deployed to create an edge in sell side and buy side capital markets financial institutions.

GUIDE

Solvency II Data Management Handbook

Want to get a handle on Solvency II and what it means for data management? Need to make sure you have all the bases covered for the looming January 2016 deadline? Our Solvency II Data Management Handbook is now available for free download to help you. This Handbook is the ultimate guide to all things...