About a-team Marketing Services

A-Team Insight Blogs

Broadridge Appoints Stefanie Shelley as Chief Marketing Officer

Subscribe to our newsletter

Broadridge Financial Solutions announced today that it has appointed Stefanie Shelley as its Chief Marketing Officer, effective immediately.

In her new role, Ms. Shelley will be responsible for Broadridge’s global marketing functions, including the company’s brand strategy, all brand and product marketing efforts, corporate communications, and digital and social media marketing.

“Stefanie is a proven leader who has already made a considerable impact at Broadridge in the time that she has been with us as a consultant,” said J. Peter Benzie, Corporate Vice President, Sales, Broadridge, to whom Ms. Shelley will report. “With Stefanie in place as CMO, our marketing organization will be well aligned with Broadridge’s business and sales goals, helping to drive our company’s growth.”

Ms. Shelley began consulting for Broadridge in August 2010. Since then, she has worked to develop marketing strategies aligned with the business priorities to deliver business growth. She led a number of new marketing initiatives, crafted the company’s marketing budget for the 2012 fiscal year and developed an integrated marketing strategy for Broadridge going forward.

“In the past year, we have made significant progress building marketing capabilities and we’re already seeing results,” said Ms. Shelley.& “I’m thrilled to be joining the team and I look forward to continuing to build our marketing capabilities to deliver real business growth at Broadridge.”

Ms. Shelley brings considerable experience to Broadridge, having held senior roles at leading financial services firms and Fortune 100 companies. She has a broad functional background in business strategy, marketing, product and channel management, and extensive experience launching, building and restructuring businesses.

Ms. Shelley has held senior roles at Capital One, Citibank, JP Morgan Chase, GE and GE Capital. She was the Executive Vice President and Bank Marketing Executive at Capital One, responsible for marketing for Capital One Bank, one of the 10 largest banks in the nation. Prior to that, she led deposit product management and marketing at Citibank, where she managed the full suite of deposit products for Citibank’s retail bank. Before Citibank, she held a variety of roles at JP Morgan Chase, including Senior Vice President and Marketing and Service Delivery Executive, where she was responsible for all marketing efforts and the management of the online, telephone and ATM channels in the Small Business Banking division.

Ms. Shelley serves as a member of the Board of Directors of Green Bank, N.A., based in Houston, Texas. Ms. Shelley holds a B.A. in Economics from Colgate University and an M.B.A. in Marketing from The Wharton School at the University of Pennsylvania.

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Adding Intelligence to Electronic Execution for Best Execution Under MiFID II

MiFID II’s provisions for best execution promise to be more rigorous than its predecessor’s. They also will be applied to a host of relatively illiquid and potentially more complex asset classes. Compliance will be challenging. This webinar looks at the emerging requirement for truly smart order routing under MiFID II’s best execution rules: Approaches to...

BLOG

SmartStream Chief Jaffer Sees Rapid Change in Year at Helm

Just over a year into his tenure as chief executive of financial data automation provider SmartStream, Akber Jaffer finds himself surveying a data industry that’s changed enormously over his short time at the UK-based company. Chat GPT was a year old when he took on his new role and the artificial intelligence (AI) technology’s revolutionary...

EVENT

TradingTech Briefing New York

Our TradingTech Briefing in New York is aimed at senior-level decision makers in trading technology, electronic execution, trading architecture and offers a day packed with insight from practitioners and from innovative suppliers happy to share their experiences in dealing with the enterprise challenges facing our marketplace.

GUIDE

Entity Data Management Handbook – Second Edition

Entity data management is this year’s hot topic as financial firms focus on entity data to gain a better understanding of customers, improve risk management and meet regulatory compliance requirements. Data management programmes that enrich the Legal Entity Identifier with hierarchy data and links to other datasets can also add real value, including new business...