About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

BNY Mellon Asset Servicing appoints Sue Baines as Head of Sales for EMEA

Subscribe to our newsletter

BNY Mellon Asset Servicing has announced the appointment of Sue Baines as head of sales for Europe, Middle East & Africa (EMEA).

Baines will have responsibility for asset servicing sales and marketing across the EMEA region. She will be based in London, reporting to Frank Froud, head of EMEA for the Asset Servicing business.

Baines was formerly senior vice president, head of GFS sales, EMEA at Northern Trust and before that deputy head of sales at Clearstream in Luxembourg. She also worked for over a decade at Barclays, specialising in securities at Barclays Global Securities Services and subsequently as head of customer relations at Barclays Insurance.

The founder chairperson of the International Capital Market Services Association, Baines is an Associate of the Chartered Institute of Bankers and a member of the UK Society of Investment Professionals.

Baines said: “BNY Mellon Asset Servicing is widely recognised as offering an extremely impressive range of solutions and great market coverage across both the EMEA region and globally. It is a very exciting prospect to be joining the business at this key stage in its ongoing development and expansion.”

Froud said: “Sue has a great breadth of knowledge and experience when it comes to partnering with clients across all our key European markets. That expertise will be invaluable as we continue to build new relationships with financial institutions and pension funds across the region.

“The EMEA region is very much the engine that will drive our strategic global growth plans in the coming years. We are strongly positioned to assist clients to grow their businesses in what remains a challenging business environment via scaleable and innovative solutions and a highly consultative approach to investment servicing.”

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: The Data Management Implications of BCBS 239

We plan to put the spotlight on this much overlooked but important regulation which has wide-ranging implications for risk data aggregation and reporting, data governance and data architecture. During this webinar we discuss: What is needed from a data management point of view to comply with BCBS 239 A view of progress across the industry...

BLOG

SmartStream Chief Jaffer Sees Rapid Change in Year at Helm

Just over a year into his tenure as chief executive of financial data automation provider SmartStream, Akber Jaffer finds himself surveying a data industry that’s changed enormously over his short time at the UK-based company. Chat GPT was a year old when he took on his new role and the artificial intelligence (AI) technology’s revolutionary...

EVENT

Buy AND Build: The Future of Capital Markets Technology

Buy AND Build: The Future of Capital Markets Technology London examines the latest changes and innovations in trading technology and explores how technology is being deployed to create an edge in sell side and buy side capital markets financial institutions.

GUIDE

Risk & Compliance

The current financial climate has meant that risk management and compliance requirements are never far from the minds of the boards of financial institutions. In order to meet the slew of regulations on the horizon, firms are being compelled to invest in their systems in order to cope with the new requirements. Data management is...