About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

BNY Mellon Asset Servicing appoints Sue Baines as Head of Sales for EMEA

Subscribe to our newsletter

BNY Mellon Asset Servicing has announced the appointment of Sue Baines as head of sales for Europe, Middle East & Africa (EMEA).

Baines will have responsibility for asset servicing sales and marketing across the EMEA region. She will be based in London, reporting to Frank Froud, head of EMEA for the Asset Servicing business.

Baines was formerly senior vice president, head of GFS sales, EMEA at Northern Trust and before that deputy head of sales at Clearstream in Luxembourg. She also worked for over a decade at Barclays, specialising in securities at Barclays Global Securities Services and subsequently as head of customer relations at Barclays Insurance.

The founder chairperson of the International Capital Market Services Association, Baines is an Associate of the Chartered Institute of Bankers and a member of the UK Society of Investment Professionals.

Baines said: “BNY Mellon Asset Servicing is widely recognised as offering an extremely impressive range of solutions and great market coverage across both the EMEA region and globally. It is a very exciting prospect to be joining the business at this key stage in its ongoing development and expansion.”

Froud said: “Sue has a great breadth of knowledge and experience when it comes to partnering with clients across all our key European markets. That expertise will be invaluable as we continue to build new relationships with financial institutions and pension funds across the region.

“The EMEA region is very much the engine that will drive our strategic global growth plans in the coming years. We are strongly positioned to assist clients to grow their businesses in what remains a challenging business environment via scaleable and innovative solutions and a highly consultative approach to investment servicing.”

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Meeting the data management challenges of MiFID II

The compliance deadline for Markets in Financial Instruments Directive II (MiFID II) has been pushed back a year to January 2018, giving financial institutions within its scope an opportunity to take a strategic rather than tactical approach to implementation. But whatever the approach, the scale of the regulation is large and the data management challenge...

BLOG

Alexandre Kech Steps Up to Role of GLEIF CEO as Stephan Wolf Steps Down

Following the decision by Stephan Wolf, CEO of the Global Legal Entity Identifier Foundation (GLEIF), to step down from the role on 24 June 2024 after a decade of leading the foundation from its start-up phase to the growing organisation it is today, the GLEIF board of directors has appointed Alexandre Kech to the position....

EVENT

Data Management Summit London

Now in its 14th year, the Data Management Summit (DMS) in London brings together the European capital markets enterprise data management community, to explore how data strategy is evolving to drive business outcomes and speed to market in changing times.

GUIDE

ESG Handbook 2023

The ESG Handbook 2023 edition is the essential guide to everything you need to know about ESG and how to manage requirements if you work in financial data and technology. Download your free copy to understand: What ESG Covers: The scope and definition of ESG Regulations: The evolution of global regulations, especially in the UK...