B2BROKER, the liquidity and multi-asset technology provider, has introduced Liquidity Provider Turnkey, a new solution aimed at simplifying entry into the Prime-of-Prime (PoP) liquidity space for financial institutions.
While turnkey offerings for retail brokerages are well-established, the infrastructure for setting up a liquidity provider business has remained elusive. B2BROKER’s solution addresses this gap by offering what the company claims to be the industry’s first fully-integrated, ready-to-deploy platform for aspiring institutional liquidity providers.
Traditionally, establishing a PoP operation has demanded significant capital outlay, extensive technical resources, and comprehensive risk management frameworks. Liquidity Provider Turnkey aims to lower these barriers by providing a cost-effective, pre-configured platform that removes the need to build systems from the ground up.
“Over the past nine years of providing liquidity, we realised that securing a Prime Broker is one of the most complex challenges firms face,” notes John Murillo, Chief Business Officer at B2BROKER, in conversation with TradingTech Insight. “It’s not just about capital; it also requires deep expertise and strong relationships with banks and financial institutions. When we launched our own liquidity business, we quickly saw how difficult it was to enter the space. That experience stayed with us and led to the idea: what if we built a new business based on solving that challenge? We realised we could offer firms the exact setup we had developed for ourselves. After successfully testing it with a few long-standing clients, it became clear we could deploy the same infrastructure to other market participants.”
Key features of Liquidity Provider Turnkey include access to over 1,500 instruments across 10 asset classes, a unified margin account, dynamic margining, real-time balance monitoring, and deep integration with technology providers such as PrimeXM, oneZero, Centroid, FXCubic, and B2Connect. The solution also includes built-in KYC functionality, 24/7 technical support, and compliance consulting for Tier-1 and Tier-2 jurisdictions.
The offering is designed for a wide range of financial market participants, including retail brokers expanding into institutional markets, proprietary trading firms, asset managers, hedge funds, IB and agent networks, fintech firms, and banks looking to diversify their revenue streams.
“The main growth opportunity lies with mature retail and institutional brokers.” says Murillo. “That’s the first segment we’re seeing strong interest from. The second is asset managers and hedge funds aiming to launch a new line of business without committing the substantial investment and effort typically required to build relationships with Prime Brokers from scratch.”
In addition to trading infrastructure, Liquidity Provider Turnkey provides operational tools such as a customisable website, SEO optimisation, integrated payment systems, and a centralised CRM. Bundled with B2BROKER’s payment technology solutions, it is positioned as a comprehensive platform for institutions entering the liquidity provision business.
“The three main verticals across which we operate – technology solutions, CFD multi-asset liquidity, and digital assets – together form a scalable ecosystem where clients can select the services they need at any stage of their business cycle,” concludes Murillo. “This flexibility is, in my view, a unique proposition within the industry.”
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