About a-team Marketing Services
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Perception is Everything!

Subscribe to our newsletter

Last month, Low-Latency.com ran an online poll asking whether Microsoft or Sun Microsystems was better at offering low latency solutions. The result: 30 percent went with Sun, seven percent with Microsoft. But the majority – 63 percent – reckoned neither company is a player in this space.

I have to say I feel a little bit sorry for both companies (no, not very sorry as the figures demonstrate your marketing problem) since both are indeed providing useful technology to the low latency world.

Microsoft’s server software underpins offerings from many middleware and event processing vendors, and its recent efforts in conjunction with Gigaspaces demonstrate it’s a credible player in the high performance computing market. Meanwhile, Sun’s hardware and software has been a part of several impressive benchmarks documented on this portal.

True, both companies are providing technology infrastructure and reference architectures, and not full solutions, but the same can be said of companies like Intel, which has won hearts and minds through a lot of effort (and money – some of it supporting this portal) to get their value messages out there.

Just thought I’d make that observation. Oh, yeah, it’s budget time for 2008 and we’d love to hear from you all!

And, if you don’t have any money, then why not participate in this month’s poll on direct feeds instead!

Until next time … here’s some great music! [tags]sun,sun microsystems,microsoft[/tags]

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Navigating the Build vs Buy Dilemma: Cloud Strategies for Accelerating Quantitative Research

For many quantitative trading firms and asset managers, building a self-provisioned historical market data environment remains one of the most time-consuming and resource-intensive steps in establishing a new research capability. Sourcing data, normalising symbologies, handling corporate actions and maintaining infrastructure can take months and absorb significant budget before a single model is tested. At the...

BLOG

Beeks Wins Three Market Edge Intelligence Deals Worth Almost $10m

Beeks Financial Cloud Group has signed three contracts worth a combined total of almost $10 million for Market Edge Intelligence, its AI-powered analytics platform, less than a year after the product launched in August 2025. The wins span a Global Tier 1 Investment Bank, an existing global financial services customer and a leading US equities...

EVENT

Eagle Alpha Alternative Data Conference, Spring, New York, hosted by A-Team Group

Now in its 9th year, the Eagle Alpha Alternative Data Conference managed by A-Team Group, is the premier content forum and networking event for investment firms and hedge funds.

GUIDE

Tackling the Data Management Challenges of FATCA

As the July 1, 2014 deadline for compliance with the Foreign Account Tax Compliance Act – or FATCA – approaches, financial institutions around the world are working to ensure their data management and operational systems will meet the requirements of the US legislation. This report discusses the requirements of FATCA and how the legislation is...