About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Perception is Everything!

Subscribe to our newsletter

Last month, Low-Latency.com ran an online poll asking whether Microsoft or Sun Microsystems was better at offering low latency solutions. The result: 30 percent went with Sun, seven percent with Microsoft. But the majority – 63 percent – reckoned neither company is a player in this space.

I have to say I feel a little bit sorry for both companies (no, not very sorry as the figures demonstrate your marketing problem) since both are indeed providing useful technology to the low latency world.

Microsoft’s server software underpins offerings from many middleware and event processing vendors, and its recent efforts in conjunction with Gigaspaces demonstrate it’s a credible player in the high performance computing market. Meanwhile, Sun’s hardware and software has been a part of several impressive benchmarks documented on this portal.

True, both companies are providing technology infrastructure and reference architectures, and not full solutions, but the same can be said of companies like Intel, which has won hearts and minds through a lot of effort (and money – some of it supporting this portal) to get their value messages out there.

Just thought I’d make that observation. Oh, yeah, it’s budget time for 2008 and we’d love to hear from you all!

And, if you don’t have any money, then why not participate in this month’s poll on direct feeds instead!

Until next time … here’s some great music! [tags]sun,sun microsystems,microsoft[/tags]

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: Reviewing the Latency Landscape and the Next Generation of Ultra-Low Latency Infrastructure

Date: 17 September 2026 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes Ultra-low latency is no longer the preserve of a handful of proprietary trading firms. As new asset classes electronify, data volumes surge, and regulatory expectations around execution quality and resilience tighten, the performance demands on trading infrastructure are broadening...

BLOG

Modernising for Continuous Markets: Why Infrastructure Must Be Built for Constant Change

Trading infrastructure modernisation is no longer being driven solely by latency reduction or cost efficiency. The stronger message emerging across the industry is that firms are having to prepare for markets that are increasingly global, extended-hour, automated and operationally unforgiving. That was the central takeaway from a panel discussion at A-Team Group’s recent TradingTech Summit...

EVENT

Eagle Alpha Alternative Data Conference, London, hosted by A-Team Group

Now in its 8th year, the Eagle Alpha Alternative Data Conference managed by A-Team Group, is the premier content forum and networking event for investment firms and hedge funds.

GUIDE

Preparing For Primetime – How to Benefit from the Global LEI

They say time flies when you’re enjoying yourself, and so it seems the industry have been having a blast with its preparations for the introduction of the global legal entity identifier (LEI) next month. But now it’s time to get serious. To date, much of the industry debate has centred on the identifier itself: its...