About a-team Marketing Services
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Perception is Everything!

Subscribe to our newsletter

Last month, Low-Latency.com ran an online poll asking whether Microsoft or Sun Microsystems was better at offering low latency solutions. The result: 30 percent went with Sun, seven percent with Microsoft. But the majority – 63 percent – reckoned neither company is a player in this space.

I have to say I feel a little bit sorry for both companies (no, not very sorry as the figures demonstrate your marketing problem) since both are indeed providing useful technology to the low latency world.

Microsoft’s server software underpins offerings from many middleware and event processing vendors, and its recent efforts in conjunction with Gigaspaces demonstrate it’s a credible player in the high performance computing market. Meanwhile, Sun’s hardware and software has been a part of several impressive benchmarks documented on this portal.

True, both companies are providing technology infrastructure and reference architectures, and not full solutions, but the same can be said of companies like Intel, which has won hearts and minds through a lot of effort (and money – some of it supporting this portal) to get their value messages out there.

Just thought I’d make that observation. Oh, yeah, it’s budget time for 2008 and we’d love to hear from you all!

And, if you don’t have any money, then why not participate in this month’s poll on direct feeds instead!

Until next time … here’s some great music! [tags]sun,sun microsystems,microsoft[/tags]

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Modernising Equities Trading Infrastructure: Architecture, Resilience and the Economics of Change

Equities markets are entering a more distributed, always-on phase. Liquidity is fragmenting across venues and geographies, trading hours are extending toward 24/5 and beyond, and market data volumes, investor expectations and competitive pressure are all rising at once. Many of the platforms that still underpin the equities industry were built for a different era –...

BLOG

A-Team Group Announces Capital Markets Technology APAC Awards 2026 Winners and Launches ‘State of the Market’ Report

A-Team Group today announced the highly anticipated winners of the Capital Markets Technology APAC Awards 2026. These prestigious awards celebrate the most innovative solution providers and financial institutions that are reshaping the capital markets technology landscape across the dynamic Asia Pacific region. In conjunction with the awards, A-Team Group has also launched the “State of...

EVENT

AI in Capital Markets Summit London

Now in its 3rd year, the AI in Capital Markets Summit returns with a focus on the practicalities of onboarding AI enterprise wide for business value creation. Whilst AI offers huge potential to revolutionise capital markets operations many are struggling to move beyond pilot phase to generate substantial value from AI.

GUIDE

AI in Capital Markets: Practical Insight for a Transforming Industry – Free Handbook

AI is no longer on the horizon – it’s embedded in the infrastructure of modern capital markets. But separating real impact from inflated promises requires a grounded, practical understanding. The AI in Capital Markets Handbook 2025 provides exactly that. Designed for data-driven professionals across the trade life-cycle, compliance, infrastructure, and strategy, this handbook goes beyond...