About a-team Marketing Services
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Perception is Everything!

Subscribe to our newsletter

Last month, Low-Latency.com ran an online poll asking whether Microsoft or Sun Microsystems was better at offering low latency solutions. The result: 30 percent went with Sun, seven percent with Microsoft. But the majority – 63 percent – reckoned neither company is a player in this space.

I have to say I feel a little bit sorry for both companies (no, not very sorry as the figures demonstrate your marketing problem) since both are indeed providing useful technology to the low latency world.

Microsoft’s server software underpins offerings from many middleware and event processing vendors, and its recent efforts in conjunction with Gigaspaces demonstrate it’s a credible player in the high performance computing market. Meanwhile, Sun’s hardware and software has been a part of several impressive benchmarks documented on this portal.

True, both companies are providing technology infrastructure and reference architectures, and not full solutions, but the same can be said of companies like Intel, which has won hearts and minds through a lot of effort (and money – some of it supporting this portal) to get their value messages out there.

Just thought I’d make that observation. Oh, yeah, it’s budget time for 2008 and we’d love to hear from you all!

And, if you don’t have any money, then why not participate in this month’s poll on direct feeds instead!

Until next time … here’s some great music! [tags]sun,sun microsystems,microsoft[/tags]

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: From Monolith to Modular: Architecting Equity Trading Platforms for 24/5 and Beyond

Date: 14 October 2026 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes Global equity markets are undergoing their biggest structural shift in decades. Extended and near-continuous trading, evolving market structures, and rapidly growing data volumes are placing unprecedented demands on trading infrastructure. In a recent TradingTech Summit New York poll from...

BLOG

Sphinx Targets 24/7 Energy Markets with Blockchain-Enabled Derivatives Exchange

A new entrant to the energy derivatives landscape is preparing to test whether modern trading infrastructure can reshape how energy risk is managed. Sphinx, a startup exchange operator, is developing a platform designed for continuous trading and near-instant settlement in energy derivatives, initially targeting U.S. natural gas and electricity markets. The Sphinx Global Commodity Exchange...

EVENT

RegTech Summit New York

Now in its 10th year, the RegTech Summit in New York will bring together the RegTech ecosystem to explore how the North American capital markets financial industry can leverage technology to drive innovation, cut costs and support regulatory change.

GUIDE

Entity Data Management Handbook – Fourth Edition

Welcome to the fourth edition of A-Team Group’s Entity Data Management Handbook sponsored by entity data specialist Bureau van Dijk, a Moody’s Analytics company. As entity data takes a central role in business strategies dedicated to making the customer experience markedly better, this handbook delves into the detail of everything you need to do to...