About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Perception is Everything!

Subscribe to our newsletter

Last month, Low-Latency.com ran an online poll asking whether Microsoft or Sun Microsystems was better at offering low latency solutions. The result: 30 percent went with Sun, seven percent with Microsoft. But the majority – 63 percent – reckoned neither company is a player in this space.

I have to say I feel a little bit sorry for both companies (no, not very sorry as the figures demonstrate your marketing problem) since both are indeed providing useful technology to the low latency world.

Microsoft’s server software underpins offerings from many middleware and event processing vendors, and its recent efforts in conjunction with Gigaspaces demonstrate it’s a credible player in the high performance computing market. Meanwhile, Sun’s hardware and software has been a part of several impressive benchmarks documented on this portal.

True, both companies are providing technology infrastructure and reference architectures, and not full solutions, but the same can be said of companies like Intel, which has won hearts and minds through a lot of effort (and money – some of it supporting this portal) to get their value messages out there.

Just thought I’d make that observation. Oh, yeah, it’s budget time for 2008 and we’d love to hear from you all!

And, if you don’t have any money, then why not participate in this month’s poll on direct feeds instead!

Until next time … here’s some great music! [tags]sun,sun microsystems,microsoft[/tags]

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: The Role of Data Fabric and Data Mesh in Modern Trading Infrastructures

The demands on trading infrastructure are intensifying. Increasing data volumes, the necessity for real-time processing, and stringent regulatory requirements are exposing the limitations of legacy data architectures. In response, firms are re-evaluating their data strategies to improve agility, scalability, and governance. Two architectural models central to this conversation are Data Fabric and Data Mesh. This...

BLOG

Exegy Unveils Nexus Market Data Platform to Tackle Latency, Scale and Cost Trade-Offs

Exegy has launched Nexus, a new market data platform designed to streamline infrastructure for high-volume, low-latency trading environments. The FPGA-based system replaces traditional, server-heavy feed handlers with a combination of managed appliances and network interface cards that deliver microsecond-level performance and reduce datacentre footprint by over 40%. “Across the buy side and sell side, market...

EVENT

Data Management Summit London

Now in its 16th year, the Data Management Summit (DMS) in London brings together the European capital markets enterprise data management community, to explore how data strategy is evolving to drive business outcomes and speed to market in changing times.

GUIDE

GDPR Handbook

The May 25, 2018 compliance deadline of General Data Protection Regulation (GDPR) is approaching fast, requiring financial institutions to understand what personal data they hold, why they process it, and whether it is shared with other organisations. In line with individuals’ rights under the regulation, they must also provide access to individuals’ personal data and...