By Simon Barnby, Founder, MediaBond
In today’s fast paced, cost-conscious world, marketing often gets overlooked–and yet for small and growing firms in particular, it is a vital activity that needs to be done. And needs to be done well.
New FinTech firms, for example, are often trying to establish themselves on the global stage and get across sometimes complex messaging to an audience that is time poor and focussed elsewhere. And with other firms trying to do exactly the same thing at the same time to the same audience too, it is vital to stand out from the crowd.
These firms typically can’t afford nor need to have an experienced, full-time Chief Marketing Officer on board, which means that they are seriously at risk of not getting the exposure and differentiation they need when they need it. Getting the marketing messaging and activities right, at the right time, is a key part of scaling a business and fuelling growth.
Chief-Marketing-Officer-as-a-Service
A CMOaaS offering can provide a very simple and effective solution to this. From branding to market positioning to messaging to tone of voice to strategy to product launches to breaking into new territories or regions–and everything in between. Proven skills can be available on tap, ready and waiting, to deliver real value to marketing ambitions in a highly cost-effective manner. Even for larger firms with a marketing function in place, CMOaaS can top up those skills or provide specialist experience as and when it’s needed.
As with so many things today, you don’t need to reinvent the wheel nor cover every base yourself continually. Being selective and effectively outsourcing the elements that you can makes sense financially, and allows you to focus more on your business strategy.
Simon Barnby
Founder, MediaBond
Leveraging over 20 years’ experience delivering innovative, disruptive and award-winning marketing campaigns and activities globally, MediaBond’s CMOaaS means firms can now get the expert help they need, exactly when they need it.
For more information on MediaBond’s CMOaaS, email us at info@mediabond.biz.
