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S&P Global Market Intelligence reports accelerated adoption of GenAI

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As GenAI pivots from research to product launch and monetisation, the software part of the technology is forecast to reach $52.2 billion by 2028 with a compound annual growth rate of 58% from 2023, according to S&P Global Market Intelligence. Published by 451 Research, part of S&P Global Market Intelligence, the Generative AI Market Monitor report highlights an accelerated adoption rate of GenAI technologies across various sectors that it attributes to advances in AI models capable of generating new content, including text, images and code, leading to enhanced operational efficiencies and innovative applications in business processes.

The report shows a significant upward adjustment in market revenue predictions, with 2023 estimates increasing from $3.7 billion to $5.1 billion and the 2028 forecast climbing from $36 billion to $52.2 billion between the June 2023 and March 2024 publications of the market monitor report. S&P says the acceleration can be attributed to expedited enterprise roadmaps for GenAI, an influx of new providers in the market, and intensified focus on monetisation as demands for tangible financial results rise.

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