A-Team Insight Briefs

Broadridge Report Reveals Damage of Poor Personalised Communications

Share article

Broadridge Financial Solutions has released a rather telling report for those at financial institutions responsible for customer onboarding and client lifecycle management. The report shows that personalisation in communications can make a significant impact on customer loyalty. Some 35% of 3,004 consumers surveyed in the US and Canada said companies they use need to improve communication experiences, while 25% stopped doing business with a company specifically due to poorly personalised communications, a percentage that grows to 35% among millennials.

Related content

WEBINAR

Recorded Webinar: Client onboarding – how developments in tech and automation can help optimise entity data management and improve KYC

Financial services providers spend billions of dollars a year on Know Your Customer (KYC), client onboarding and due diligence. Yet even with vast investment, these processes rarely run smoothly. They also fall short of delivering a good client experience and fail to cut down on financial crime. At the heart of the problem–and solution–is data....

BLOG

Data Quality and Automation for Client Onboarding Remain in Critical Condition

Failing to get client onboarding right can cost firms eyewatering financial fines, reputational damage and long-term client avoidance. These are not new threats for traditional banks, which also face increasing competition from challenger banks, so why have they not sorted out how to get onboarding right? Webinar Recording: Client onboarding – how developments in tech...

EVENT

Data Management Summit London

Now in its 9th year, the Data Management Summit (DMS) in London explores how financial institutions are shifting from defensive to offensive data management strategies, to improve operational efficiency and revenue enhancing opportunities. We’ll be putting the business lens on data and deep diving into the data management capabilities needed to deliver on business outcomes.

GUIDE

Entity Data Management Handbook – Sixth Edition

High-profile and punitive penalties handed out to large financial institutions for non-compliance with Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations have catapulted entity data management up the business agenda. So, too, have industry and government reports on the staggering sums of money laundered on a global basis. Less apparent, but equally important, are...