Market data administration specialist VendEx Solutions has launched VLink, the latest iteration of its VendEx ecosystem, which aims to create digital connections between market data vendors and financial institutions.
Following the launch of its VSource vendor services directory in June last year, VLink is the vendor gateway that enables vendors to highlight and share detailed information with market data consumers about products and services such as regulatory solutions, new services, or changes to existing services through the VendEx Solutions centralized hub.
Vendors can register for free access to VLink to review and request updates to their vendor profile information and corresponding product pages published in VendEx’s VSource digital vendor directory.
“If the company and its products have already been catalogued on VSource, vendors can now go onto the platform directly using VLink to request changes, such as adding or deleting products, for example,” says Richard Clements, CEO of VendEx Solutions.
A premium subscription enables vendors to upload marketing materials, including videos and PDFs, showcase product benefits, match services to regulations, and target user categories and job roles for more accurate search results within the VSource directory, says Clements
“Vendors can now actually target their audiences within the system. A vendor could specify that a particular product is targeted at an FX analyst or FX portfolio manager on the buy side, for example, or at an equity trader or an equity salesperson on the sell side. They can map products to geographies or even specific regulations, thereby making the search functionality in VSource a lot stronger.”
VLink is the first vendor-facing product to come to market within the VendEx Ecosystem, says Clements. “With VLink, we’re truly opening our ecosystem to the vendor universe and creating the digital connections between market data consumers and their vendors. We are excited to move another step closer to VendEx Solutions becoming the centralized hub for the financial services market data industry.”
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