About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Time for Exchanges to Overcome Longstanding Barriers to Fair Pricing

Subscribe to our newsletter

By Sylvain Thieullent, CEO of Horizon Software.

From Euronext beating off stiff competition for the Milan stock exchange, to Cboe agreeing to purchase block trading venue BIDs, October was quite the month for exchange deal making. But given how so many post-2008 regulations aimed to increase exchange competition as opposed to reducing it, this recent flurry of merger activity has left many pondering what the knock-on effect will be on European market structure.

Perhaps the most immediate question is, with fewer venues to compete against, how can the likes of Euronext and Cboe ensure that trades happen in a fair and well-balanced market? For a while now, the issue of whether or not exchange members are trading too far away from what could be considered to be a “fair value bid/ask price” has been a contentious one. The trouble is that to overcome this problem, many major venues have been using very clunky internal systems which have proven too be highly inefficient when it comes to displaying accurate prices. As a consequence, exchanges have been unable to push away prices that fall outside of the bid/ask spread, and members have been executing on poor prices as a result.

This problem was exacerbated across March and April when the combined force of a Russia and Saudi Arabia oil dispute and COVID-19 sparked the biggest global equity market sell-off since the financial crisis. As whenever a significant bout of volatility sends stock prices spiralling all over the place, certain market participants always profit from the differences in stock prices across different markets. Usually, the aftermath of a highly turbulent period leads to the age-old debate about whether or not high-speed traders take advantage of price discrepancies is good or bad for markets. However, the truth of the matter is that this is not the debate the industry should be having right now. At the end of the day, it is down to the exchange to say whether or not a certain trade in a company is acceptable or not, regardless of who is trading and how the price is being executed.

Today, there is not only a mandate on the exchange to ensure that the trade is happening at the right price, but that the rationale behind the price is well defined. While rules are in place alongside a willingness on behalf of the exchange community to abide by them, it is underlying systems and approach that underpin pricing that need to enter the 21st century. Not by limiting high-speed trading by deploying speed bumps during the next bout of volatility, but by exchanges becoming more accurate in their judgment around the size of the bid/ask spread. This change in approach is important, not just for the more illiquid equity futures and options contracts, but for the securities that trade frequently as well.

Now is the perfect time for exchanges to act as there will be increasing investor and regulatory pressure on members with regards fair pricing post the recent takeovers. As part of a wider industry drive to better serve the end investor, exchanges know they have a responsibility to ensure trades can happen at fair price. With further deals imminent, such as the LSE takeover of Refinitive, the bigger venues will only continue to get bigger. It is therefore paramount that underlying these challenges are finally addressed so that members don’t feel that less competition among exchanges will lead to poorer pricing.

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: Best approaches for trade and transaction reporting

11 September 2025 10:00am ET | 3:00pm London | 4:00pm CET Duration: 50 Minutes Compliance practitioners and technology leaders in capital markets face mounting pressure to ensure that reporting processes are efficient, accurate, and aligned with global standards. Market developments and jurisdictional nuances in regulatory frameworks like MiFID II, EMIR, SFTR and MAS create a...

BLOG

Options Expands London Operations with New Office at 100 Bishopsgate

Options Technology has opened a second London office at 100 Bishopsgate, expanding its physical presence in the heart of the City’s financial district. The new office complements the firm’s existing Pall Mall location and is designed to support growing demand from sell-side clients and technology partners based in the area. Samuel Farmer, Senior Vice President...

EVENT

AI in Capital Markets Summit New York

The AI in Capital Markets Summit will explore current and emerging trends in AI, the potential of Generative AI and LLMs and how AI can be applied for efficiencies and business value across a number of use cases, in the front and back office of financial institutions. The agenda will explore the risks and challenges of adopting AI and the foundational technologies and data management capabilities that underpin successful deployment.

GUIDE

AI in Capital Markets: Practical Insight for a Transforming Industry – Free Handbook

AI is no longer on the horizon – it’s embedded in the infrastructure of modern capital markets. But separating real impact from inflated promises requires a grounded, practical understanding. The AI in Capital Markets Handbook 2025 provides exactly that. Designed for data-driven professionals across the trade life-cycle, compliance, infrastructure, and strategy, this handbook goes beyond...