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Snowflake Combines Data Collaboration and Privacy in Cross-Cloud Data Clean Rooms

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Snowflake has announced general availability of Snowflake Data Clean Rooms that allow enterprises to securely share data and collaborate while preserving data privacy. The solution is designed to help firms achieve business value in the Snowflake Data Cloud and is the result of Snowflake’s acquisition of data clean room technology provider Samooha, which is now integrated into the Data Cloud and enhanced by compliance, security, privacy, interoperability and access capabilities provided by Snowflake Horizon.

“Snowflake is well positioned to help marketers across the ecosystem realise the benefits of secure, cloud-agnostic data collaboration,” says Kamakshi Sivaramakrishnan, Samooha co-founder and Snowflake Data Clean Rooms director of product management. “Snowflake Data Clean Rooms allow customers to unlock high value business outcomes with their data, all while ensuring data stays private and secure.”

Built for both business and technical users, Snowflake Data Clean Rooms allow organisations to unlock value from data faster with industry-specific workflows and templates such as audience overlap, reach and frequency and last touch attribution, and collaborate with business partners regardless of whether they are on Snowflake. Built on the Snowflake Native App Framework that is generally available on AWS and Azure, with a private preview on Google Cloud Platform, Snowflake Data Clean Rooms come to data, removing the need for data to leave the governance, security, and privacy parameters of Snowflake, and helping customers maintain privacy while allowing for deeper analytical insight with business partners.

Snowflake Data Clean Rooms are initially available to customers in AWS East, AWS West, and Azure West.

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