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Snowflake and Salesforce Integration Takes Customer Personalisation to Next Level

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Snowflake and Salesforce have extended their existing partnership by integrating Salesforce’s customer data platform (CDP) with Snowflake’s data cloud. The integration allows customers to share data in real time between Salesforce and Snowflake, minimising the risks and costs of traditional data synchronisation methods.

The integration will be available in pilot mode in autumn 2022, and will offer uninterrupted  access to Salesforce data from the Snowflake data cloud and vice versa. It will also enrich CDP profiles by providing direct connectivity to the Snowflake data cloud and offering real-time data access to enhance customer profiles for hyper-personalisation without moving or copying data. Analytics will be unified across the platforms to gain new insights, and data from both platforms will be visualised using Tableau.

The integration is backed by Snowflake’s data collaboration capabilities that allow users to discover, acquire, and share data, data services, and applications across clouds and industry standard open data platform technologies.

“Companies struggle to deliver real-time personalisation at scale and automation because data resides across different clouds, technology stacks, and enterprise systems,” says David Schmaier, president and chief product officer at Salesforce. “These data sharing innovations grant secure, native, and open access to data where it lives, and allow organisations to deliver intelligent, memorable experiences based on a single source of truth for each customer.”

Christian Kleinerman, senior vice president of product at Snowflake, adds: “This integration will empower companies to break down data silos, unify data for rich insights and analytics, and enable a real-time, single view of customers across both our platforms.”

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