About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Kurtosys Systems Launches an Email Campaign Management Solution for Asset Managers

Subscribe to our newsletter

Kurtosys Systems Limited – a global provider of client communications solutions and services today announces the launch of Kurtosys Email Campaign Manager (Kurtosys ECM).

Kurtosys ECM is a web-based solution that allows asset managers to take control of the process of email campaign management. The solution provides business users with the ability to create and manage HTML emails, automates the administration of subscriber lists and provides a full set of online reports and graphical analytics for monitoring of campaigns, including tracking, clicks, bounces, unsubscribe, spam, comparison and activity at both the individual subscriber and campaign level.

Simon Rose, head of sales at Kurtosys said, “The introduction of Kurtosys ECM is a natural extension to our range of solutions and services to help improve asset manager communications to existing and prospective customers. As a user myself, I have very quickly been able to tidy up our subscriber lists, seen a significant increase in hits to our website as a result of being able to embed links within HTML emails, and through the rich set of analytical tools for monitoring campaign performance and subscriber usage patterns has enabled me to undertake targeted follow up campaigns.”

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Unlocking value: Harnessing modern data platforms for data integration, advanced investment analytics, visualisation and reporting

Modern data platforms are bringing efficiencies, scalability and powerful new capabilities to institutions and their data pipelines. They are enabling the use of new automation and analytical technologies that are also helping firms to derive more value from their data and reduce costs. Use cases of specific importance to the finance sector, such as data...

BLOG

Why your Technology Spend isn’t Delivering the Productivity you Expected

By Gareth Evans, Chief Product Officer, FINBOURNE. An uncomfortable truth: technology spend in asset management has surged 8.9% annually over the past five years across North America and Europe. But productivity? Flat. Cost as a share of assets under management (AUM)? No improvement. Operational expenses in other functions? Despite the promises that technology would create...

EVENT

Data Management Summit London

Now in its 16th year, the Data Management Summit (DMS) in London brings together the European capital markets enterprise data management community, to explore how data strategy is evolving to drive business outcomes and speed to market in changing times.

GUIDE

The Trading Regulations Handbook

Need to know all the essentials about the regulations impacting trading infrastructure? Welcome to the first edition of our A-Team Trading Regulations Handbook which provides all the essentials about regulations impacting trading operations, data and technology. A-Team’s Trading Regulations Handbook is a great way to see at-a-glance: All the regulations that are impacting trading technology...