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Datactics Brings AI-Powered Augmented Data Quality Solution to Market

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Datactics, a provider of data quality software solutions, has productised the Augmented Data Quality Solution (ADQ) it previewed in June 2023 and is working with customers on an upgrade rollout. The solution is designed to make faster and more efficient AI-powered data quality accessible and beneficial to all through an enriched user interface and more expansive implementation of machine learning functions.

ADQ covers the spectrum of end-to-end data quality management including data profiling, cleaning, matching and remediation without the need for coding, and uses the power of AI to provide meaningful data quality insights on data breaks, causes and outliers. By reducing manual effort and increasing accuracy the solution also eliminates potential delays in data remediation workflows.

“ADQ makes use of the power of machine learning in a very practical way that will help a data governance professional do their job faster and better,” says Stuart Harvey, CEO at Datactics. “It can improve data quality time to value for an analyst struggling to choose the most efficient rules for complex data via automated rule suggestion. Having created rules to measure and remediate broken data, ADQ can be used to further root cause analysis by understanding whether data quality improvements are making a difference over time.”

ADQ includes machine learning extensions that will allow Datactics’ customers to deliver data quality improvements faster, more efficiently and with maximum business impact. Users will benefit from improved profiling, including outlier detection and automated rule suggestion. A new feature, Insights Hub, allows customers to benefit from histories of data quality ‘break/fix’ activities and to perform analysis into which remediations are having the most substantial business impact. It also integrates with data catalogues and lineage systems such as Alation and Solidatus, accommodating both cloud-only and hybrid data architectures.

Harvey says several international clients are already using the system live, and it will be rolled out to other new and existing customers throughout 2023 and into 2024.

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