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Bell Direct Selects FlexTradeOMS for Smart Order Router Algo Strategies

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Australian-based online broker Bell Direct has selected FlexTrade’s order management system (OMS) for smart order router algorithmic strategies for the Australian Stock Exchange and Chi-X Australia.

Lee Muco, chief operating officer at Bell, says the broker chose FlexTrade because its global, multi-asset and end-to-end OMS caters to the company’s existing workflow while also considering the new workflow requirements of the Australian markets. He adds: “One of our primary concerns was finding a firm that would be there for us as our trading requirements change and increase. FlexTrade’s platform is scalable, and its technical expertise and development capabilities in smart order routing and algo trading were key factors in our decision to move forward with the system deployment.”

As well as supporting compliance and scalability, FlexTradeOMS allows Bell to control the routing sequence it wants to target both dark and lit venues. Sandeep Subramani, pre-sales and technical adviser at FlexTrade, says: “Different routing configurations can be applied at any level, allowing different end-client execution requirements to be met.”

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