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Aim Software Adds Subsidiary in Switzerland, Broder to Head

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Following the opening of its Luxembourg office last month, reference data solution vendor Aim Software has added another European location to its geographic footprint: Switzerland. The vendor has experienced some success within the Swiss market already this year with the rollout of its Gain data management solution at Switzerland-based private bank Banca Euromobilare (Suisse) in February and the vendor is hoping the establishment of an on the ground subsidiary will improve its traction in the country.

“The new regional office is a decisive step in our global growth strategy,” says Martin Buchberger, head of marketing and sales. “This expansion will help us to further strengthen our leading position on the Swiss market and to even better serve our existing client base.”

According to the vendor, the Luxembourg and Swiss offices are the cornerstone of its master plan to grow in the European region; it also has offices in Austria, the US, Hong Kong and Japan. As well as Banca Euromobilare, Aim Software also has a number of other current clients in the Swiss market including Pictet & Cie, Zurcher Kantonalbank and Credit Suisse. The new office will help the vendor to better service these firms and allow it to approach other similar firms to increase its customer base.

In a first phase, the subsidiary that is managed by Markus Broder will be staffed with two Swiss employees covering the areas of account management and sales, business analysis and project management, says the vendor. In the next few years, the vendor hopes the Swiss team will grow further with major projects in 2010.

“The local office will help us achieve even greater proximity to our clients,” explains Josef Sommeregger vice president of business development and sales. “With the decision for Switzerland, we also want to show our commitment to our extensive customer base in the region, being able to offer even faster and more effective project related services.“

Last month, the vendor signed a partnership agreement with two key players in the Swiss market: software vendor Rolotec and data provider SIX Telekurs. Under the terms of the agreement the vendors will work together on a reference data integration solution. Rolotec is extending its offering via the integration of price data, static data and corporate actions on the basis of a central security master file. Rolotec will therefore use Aim Software’s Gain Golden Copy platform as the basis for the building of customised security master files in order to permit its clients to manage their reference data. This partnership should go some ways to improving Aim’s traction in the market via exposure to the other vendors’ user bases.

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